Advertsing

What’s in a selfie?

I’m not a “Selfie” person. The whole act just seems so narcissistic to me. I’m not judging you if you are a selfie shooter, it’s just not my thing. The act of taking selfies is nothing new, although with the advent of front facing cameras on your smartphone it has definitely become more common place in the last few years. So much so that “Selfie” was 2013’s word of the year.

Latching onto the selfie craze and hoping to promote their new phone, HTC gave London photographer Dan Rubin their new HTC One Mini and asked him to not only “play with it”, but put his own spin on the selfie with it. So Rubin took to the streets of London and created a very funny and somewhat telling ad campaign for the phone. Instead of shooting selfies, or asking others to take them, he took existing selfies of celebrities, loaded them to the phone and then cleverly photographed them in front of others faces.

HTC gave me a new HTC One Mini to play with and asked if I could put my own spin on the selfie — so I headed to Carnaby St yesterday and had a quick play at the expense of celebrities, especially a few with a penchant for selfies ;)” Dan Rubin

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“The Journey”, for John Lewis. Advertising That Tells a Story.

I love it when a TV spot transcends the typical and actually tells a good story in 30 seconds. Produced by adam&eveDDB, and directed by Blink’s Dougal Wilson, this spot is a follow up to last years The Long Wait commercial for John Lewis. Set to a cover of Frankie Goes to Hollywood’s “The Power of Love” by Gabrielle Aplin the spot tells the story of a snowman’s journey leading up to Christmas morning.
The spot opens in a snow-covered garden, where two children are making a snowman and snowwoman. The following morning the snowman has mysteriously disappeared. From here the audience is transported to a magical world, where you follow the snowman on his  journey through the forest, across rivers, mountains, and into the city. As the story unfolds, the motive for the snowman’s adventure isn’t revealed until the last scene, when we see his return to the garden on Christmas morning.Like last years spot, this works for me because it is less about trying to sell me something, and more about a well made wonderful, sweet little story that I can simply appreciate.

Project Re:Brief From Google.

Once again Google has stepped forward to challenge ordinary thinking with a new project called “Project Re:Brief”. The premise is simple, take four iconic award winning broadcast ads from 3 to 4 decades ago, and make it work in today’s world.

The idea stems from the realization that technology has in many ways overtaken the creative genius that makes, or made good advertising not only good, but timeless. Project Re:Brief is a series of videos that look back at 4 of the world’s greatest ads, and the advertising legends behind them, then re:imagining them to work in the world of advertising now. Watch the trailer below. Google has done a really solid job of creating something that pulls you in, and makes you want to come back to see more.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.

FedEx World. When a Picture is Worth a Thousand Words.

I love this series of print ads for FedEx. They are so simple and completely convey the message about FedEx international delivery services. With no editorial the images can be used in any country, and are still completely readable.

Great use of minimal color that helps the FedEx logo to pop in the bottom right. Excellent photography. A single call to action (an international toll-free number), A simple clean idea that just works. Kudos to DDB and the crew that put this together.

The campaign was developed by Brazilian agency DDB. Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente Art Director: Max Geraldo Copywriter: Aricio Fortes Photographer: Manolo Moran