Produced at New Land Directed by Gustav Johansson, this spot for EF International Language Centers takes you on a fifty year journey across continents, through fashion and technology trends, and shows how learning a new language has changed over the years. The learning component is subtle, and takes a bit before it really sinks in, but when it does the message resonates. The commercial has a really nice look to it moving from vintage to current without feeling forced. The look of the spot feels right through out. The vintage color grading and post treatment work because you are being taken on a journey across a period of time, rather then being something added because it is a current trend, or in-style fashion. One of the things that I love about this spot is that there is hardly any dialog spoken, and it uses a series of supers to effectively tell the story and help transition the viewer across the five decades. Really nice work.
Directed by Gustav Johansson
D.O.P: Evan Prosofsky
Typography: Albin Holmqvist
When you think of a city or destination, you don’t necessarily think of a specific typographic style. Some cities inspire specific type themes, Miami has always felt art deco to me, but I never really sat down and said something like “Seattle is definitely Chalet New York 1960.”
Albin Holmqvist created a series of type based logos for EF International Language Centers and their forty destinations worldwide. The type choices along with a simple icon and tone on tone color pallets nail each destination. Below is a slideshow of some of the logos, but be sure and click through to his website to see more of his outstanding work.
Earlier today while randomly searching for some inspiration for a project I’ll be working on over the next month or so, I came across these videos for the EF Language School. Using simple typography and a common theme, Director Gustav Johansson uses narration by Albin Holmqvist to create a compelling story about the power of language and making connections. Really nice work by both.