Alfred Dunhill

“For The Love by Alfred Dunhill” a Film about Passion.

I’m not a horse guy. I don’t have anything against horses, or horse people, I’m just not a horse guy. In other words I don’t get all giddy when I see a horse. I know people who do, and horses are their thing, and that is OK. Now I am a clothes guy. I like the finer sartorial statements, and have no issue dressing up for a night out on the town. One thing some people might not be aware of is, the connection between equestrian sports, and fine clothing. Alfred Dunhill, has decided to change that.

About a month ago I saw a trailer for “For The Love by Alfred Dunhill”. It was an exquisitely shot black and white film with a 21 by 9 aspect ratio. It featured slow motion shots, solid editing, a great tease for the story, really nice cinematography, and it left me wanting more.

The film centers around Sam Waley-Cohen became the first amateur jockey in 30 years to win the Cheltenham Gold Cup.  Waley-Cohen did it in a record time. For Waley-Cohen horseracing is a hobby, a passion, that he does it in his spare time. The man isn’t paid to it. Waley-Cohen rides horses simply for the love of it. This film is the true story of when the Waley-Cohen became the champion.

Originally it looked like this 30 minute short would only be showing on BBC 4 in the UK, but thankfully the entire film was posted online. Below is the full 30 minute film courtesy of YouTube.  If you have some time give it a look.