Amnesty International

“Pens”, Amnesty International.

TBWA Paris, has produced a powerful and visually stunning spot for Amnesty International. Directed by   and co-produced by Troublemakers.tv the full CGI two minute commercial uses motion capture to create a fluid piece that epitomizes the potential of your signature. “Pens” highlights the voice that each person can bring about in the birth of a social movement. The animated short builds through visuals of protest, followed by oppression with a voice over that punctuates the power of freedom and liberty. As the short reaches it’s end it concludes with the words “your signature is more powerful than you think”.  The look is unforgettable, with a cool black and white finish, and a production quality that hooks you and keeps you watching until the very end.

Client – Amnesty International
Agency – TBWA Paris
Vice President – Anne Vincent
Account Management – Laure Lagarde
Account Management – Isabelle Dray
Clients – Bertin Leblanc, Arnaud Humblot
Creative Director – Philippe Taroux
Creative Director – Benoit Leroux
Art Director – Ingrid Varetz
Head of TV – Maxime Boiron
Agency Producer – Amer Zoghbi
Production Company – troublemakers.tv
Director – Onur Senturk
Producer – James Hagger
Production Manager – Aurelie Chevalier
Production Manager – Cecile Alvarez
Production Assistant – Charles-Philippe Bowles
1st Assistant Director – Thomas Bidart
Motion Capture – Mocaplab
Motion Capture Shoot Director – Remi Brun
Motion Capture Supervisor – Frank Vayssettes
Motion Capture Editor – Charles Fourgeront
Motion Capture Assistant – Ahmed Turki
Motion Capture Actor (Hero) – Romain Ogerau
Motion Capture Actor – Franck Pech
Motion Capture Actor – Charles Lelaure
Co-Producer & Post Production – One More
Post Producer – Benjamin Darras
Art Director – Johnny Alves
Post Production Coordinator – John Meunier
VFX Supervisor – Eddy Richard
3D Artist – Francois-Xavier Gonnet
Modelling, Setup – Gwenhael Glon
Layout – Romain Durr
Animation – Jérémie Vidal
Layout, Lighting, Renders, Compositing – Jérome Rouvelet
Layout, Lighting, Renders, Compositing – Thomas Rodriguez
Layout, Lighting, Renders, Compositing – Tim Lebon
Layout, Lighting, Renders, Compositing – Victor Besse
R&D Supervisor – Alain Xerri
Editor – Nicolas Larrouquere
Additional Editing – Romain Bouileau
Flame Operator – Hervé Thouement
Music – Paolo Nutini, Dave Nelson & Charlie Chaplin
Music Art Direction – Philippe Mineur, Ferdinand Huet
Sound Producer – Benoit Dunaigre
Head of Music & Sound – Olivier Lefebvre

 

The Amnesty International iAd Gets it Right.

OK I should have included this with the last post.

TBWA, Berlin got it right. This series of Ads for Amnesty International, Does much the same thing as the Anti Fur ad for Datum, but if you watch the video below, you see one thing that makes this iAd work. There is a direct call to action after the third or fourth attempt to move to the next page. You get a pop-up with Amnesty’s logo and a link to the Amnesty International website, and there is a direct call to action about taking action against torture in prisons. Two ads will appear in the tablet-edition of “Die Welt” one of the leading German daily newspapers published by Axel Springer Verlag starting this month.

“The ads use the gesture technology of the iPad, they make it clear that daily human rights violations can’t be simply wiped away, “says Kurt Georg Dieckert, Executive Creative Director and Managing Director of TBWA\Berlin. “With one simple click users can directly support Amnesty International Germany.”

Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Creative Direction: Dirk Henkelmann, Philip Borchardt, Frederik Frede
Account Management: Maike Schröder, Christoph Erdmann
Design: Chehad Abdallah
Programming/Prototyp: Kay Siegert
Technical Concept/Direction: Torsten Bergler