Amsterdam

Waarmakers Ninebyfour.

Most fluorescent style light fixtures are for lack of a better term, ugly. This partly due to the need for ballast, the power supply, and the heat the lamps give off. Waarmakers however has created Ninebyfour a tube lamp using LED’s. Because they don’t generate heat, or have a large power supply this minimal lamp is quite beautiful, and one made from uncharacteristic materials.

The lamps are designed and built with reclaimed wood that comes from salvaged trees cut down in and around the Amsterdam area. Each lamp comes with a location marker stamped in the cork portion of the fixture. If you enter the coordinates in Google Maps, the origin of your lamps source tree shows up.

36 Cities, 21 Countries, 90 Nights.

I love traveling to Europe. I’ve been a number of times, and would go back in a heart beat given the opportunity. I was supposed to go to Italy earlier this year, but with the move and a couple of other things that trip has been postponed. The video below, by Luke Shepard is a tribute to some of Europe’s greatest architecture. The time lapse footage was shot in 36 cities across 21 countries over the course of 3 months. It really is a pretty stunning piece of work. The shots almost have a 3D quality to them, which is a testament to Shepard’s talents as a photographer.

OFFF Opening Titles by Mischa Rozema, and Si Scott.

Post Panic have created the opening titles for the OFFF festival in Barcelona Spain this year. The title sequence was written by Mischa Rozema and British graphic designer, Si Scott, and is a reflection of their dark thoughts on a possible future for this world.The film guides the viewer through a grim scenario that embeds the names of the featured artists through out the film.

The film was shot on location in Prague, and directed by Mischa, with post production being completed by Post Panic in Amsterdam.

I love that this was conceived and shot in a 21 by 9 aspect ratio.

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Merging Facebook with the Real World.

As social media sites like Facebook and Twitter become even more widely used on a global scale, brands are figuring out better ways to integrate your online with the real world. This example from Renault at the Amsterdam Motorshow is a great example.

“Sharing your offline experience directly with your online friends.

Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we’ve created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card.

We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being “shared” on their wall. This way their offline car experience had been shared with their online friends.

At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI.

Simple, innovative and fun.”