Amsterdam

Waarmakers Ninebyfour.

Most fluorescent style light fixtures are for lack of a better term, ugly. This partly due to the need for ballast, the power supply, and the heat the lamps give off. Waarmakers however has created Ninebyfour a tube lamp using LED’s. Because they don’t generate heat, or have a large power supply this minimal lamp is quite beautiful, and one made from uncharacteristic materials.

20140105-131557.jpgThe lamps are designed and built with reclaimed wood that comes from salvaged trees cut down in and around the Amsterdam area. Each lamp comes with a location marker stamped in the cork portion of the fixture. If you enter the coordinates in Google Maps, the origin of your lamps source tree shows up.

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36 Cities, 21 Countries, 90 Nights.

I love traveling to Europe. I’ve been a number of times, and would go back in a heart beat given the opportunity. I was supposed to go to Italy earlier this year, but with the move and a couple of other things that trip has been postponed. The video below, by Luke Shepard is a tribute to some of Europe’s greatest architecture. The time lapse footage was shot in 36 cities across 21 countries over the course of 3 months. It really is a pretty stunning piece of work. The shots almost have a 3D quality to them, which is a testament to Shepard’s talents as a photographer.

OFFF Opening Titles by Mischa Rozema, and Si Scott.

Post Panic have created the opening titles for the OFFF festival in Barcelona Spain this year. The title sequence was written by Mischa Rozema and British graphic designer, Si Scott, and is a reflection of their dark thoughts on a possible future for this world.The film guides the viewer through a grim scenario that embeds the names of the featured artists through out the film.

The film was shot on location in Prague, and directed by Mischa, with post production being completed by Post Panic in Amsterdam.

I love that this was conceived and shot  in a 21 by 9 aspect ratio.

Merging Facebook with the Real World.

As social media sites like Facebook and Twitter become even more widely used on a global scale, brands are figuring out better ways to integrate your online with the real world. This example from Renault at the Amsterdam Motorshow is a great example.

“Sharing your offline experience directly with your online friends.
Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we’ve created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card.
 
We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being “shared” on their wall. This way their offline car experience had been shared with their online friends.
 
At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI.
 
Simple, innovative and fun.”

Written Portraits by Van Wanten Etcetera for CPNB.

I read quite a bit. Not as much as I should, but enough. Most of the time the reading material is varied, anything from technical books on software I use, to superfluous fluff novels by authors like Dan Brown. One thing I am going to admit at the beginning of this post is, I don’t read a whole lot of Dutch literature. It’s not that I have something against it, it just doesn’t rise to the forefront of my reading experience. With that said, the new ad campaign to promote Dutch literature by Amsterdam based agency Van Wanten Etcetera, might just have me reading more.

This wonderful set of images were created by illustrator Souverein for Van Wanten Etcetera by literally carving books into portraits of the authors.

Each year the Col­lec­tive­Pro­mo­tion for Dutch Lit­er­a­ture organ­ises the “Dutch Book Week” to pro­mote Dutch ­lit­er­a­ture.Each year has a specif book genre that is profiled and this years choice was Autobiography. The theme “Geschreven­Portret­ten” translates to Writ­ten Por­traits, and to capture this Van Wan­ten Etcetera cre­ated a series of images that show the dif­fer­ent faces behind the Autobiogra­phies. AnneFrank, Vin­cent van Gogh, Louis van Gaal and Kader Abdol­lah. The illustrator Sou­verein made the art­work doing an amaz­ing of job cre­at­ing real­is­tic sculptural images of the authors. Even orig­i­nal book pages were used for the tex­tin­side the por­traits to get right struc­ture for each portrait.

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The finished pieces are really wonderful print advertisements. The photography that captures the artwork is superb, color pallets and typographic use works  for the campaign. Simple clean layouts focus on the authors, and don’t overwhelm the subject. This is a visually stunning campaign for CPNB

The MINI Countryman “Flow” Commercial Rocks.

I am a Mini Owner. As a matter of fact I am on Mini number two, and my wife  owns a 50th anniversary Mayfair Mini. I know, it’s a bit nuts. Maybe it’s why I love this new spot so much. Well that and the amazing CGI work done here.

In February of 2009, MINI began to create a top-secret new product: a new 4-door, 4-wheel drive Mini; The Countryman, and Mini was looking for an international agency to spearhead their integrated marketing campaign for the new micro SUV.

Late last year they chose BSUR, an independent, marketing agency from Amsterdam, Holland. This video is the result of the first big marketing push. To introduce the new Countryman, Mini wanted to break the mold of automobile advertising and they needed a team that understood the challenge and could make it happen. BSUR stepped up to the plate.

“For 15 years our ‘Concepting’ philosophy has been spreading the word for international clients,” commented Jan Rijkenberg, CEO of BSUR.

“The European and global work we did for iconic brands like Davidoff, O’Neill and Wrangler helped pull MINI to Amsterdam.”

The entire commercial was shot in and around Milan Italy, it combines live action footage with some really great CGI work. Watch the commercial, then watch the making of video. Both are really great, and seeing how they made this is really fascinating.