Android

Smartphone/Feature Phone Use, Goes to College

Here is an interesting infographic that breaks down smartphone usage amongst college age individuals. Some interesting take-aways. Gaming only accounts for about 33 percent of smartphone users, and Facebook didn’t make the most popular list.

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Design Within Reach Gets an iPad App.

I’m a fan of Design Within Reach. I know that the name of the company is deceiving since their product line is not within the reach of many. I know DWR has also had it’s share of controversy in the past, and that many times you can find products they cary elsewhere. I’m a fan because they have championed high quality modern design, and exposed modern design to so many people over the last 15 years.

Today DWR introduced their new iPad app. While the app is primarily a shopping tool for DWR’s inventory of products, it is much more. The app is a rich interactive tool that features designer profiles, timelines, videos, interviews, a room designer and more. In many ways this app reminds me of an interactive book, similar to Phaidon’s Design Classics which was introduced for the iPad a few years ago.

DWR’s app is a nice example of the changing face of interactive content, and how the iPad and other tablets are forever changing the way we absorb and interact with digital content. While this app could be ported to a website, the result wouldn’t be the same. Like so many applications designed specifically for touch screen devices DWR’s app encourages  the user to do more. It creates an experience that goes beyond online shopping, educating and inspiring. Even if you are unable to purchase the products that DWR sells, this app is a great resource for those interested modern design. By making the inspire and learn sections equal to the shopping section DWR has created an experience that is open to all and reinforces their brand. I hope we see more of this kind of thing in the future. Companies like IKEA have already jumped on this band wagon, and frankly I’d rather experience something like this over Amazon.com any day.

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Shazam a Volvo V40.

As smartphone use continues to grow, there is a growing trend where people actually use their phone while watching TV to look up information about what they are watching. The smartphone app Shazam has known this for sometime allowing users in the US to tag TV  spots for extended online content.

Last month, Shazam in conjunction with Ireland-based Adforce launched Shazam for TV in Ireland which began airing on November 5th. Adforce and Shazam have created a new app for Volvo promoting its new V40 vehicle that is viewable when the TV spot is tagged by Shazam. The smartphone ad offers viewers a deeper form of engagement with the brand experience. When potential customers that tag the advert with Shazam, they will be directed to offers ranging from test drives, to a chance to win an iPad mini, or additional information on the vehicle.

Volvo Ireland is the first brand to engage Shazam directly with a dedicated smartphone experience, but expect this to become a growing trend both in Europe and the US. This is a way of getting customers interacting with the brand and product on a different level, and it adds an added dimension to standard advertising. As the convergence between TV and other connected devices becomes more refined, this kind of advertising will continue to grow and become more sophisticated.

 

Philips and Apple Team Up To Make Your House Smarter and Brighter.

I really like the idea of using LED light bulbs in my house. I just wish they weren’t so expensive. What I might start doing is replacing them one at a time in order to keep the cost down, and make my house greener.

A few months back Philips introduced a new LED light that is now going to be carried exclusively in Apple stores around the world. The Philips Hue is a smart LED bulb that aims to shake up the home automation market by allowing the bulb to be controlled via a smartphone app that runs on iOS and Android.

 

With support for up to 50 bulbs, Philips Hue offers up to 80 percent less power than a traditional bulb, lasts up to 15 years, and changes color. The cost will set you back a bit though, with each bulb costing $59.00. When the bulbs go on sale tomorrow, you will be able to buy them in starter pack sets of 3 which includes  a bridge, that connects the bulbs to your wireless router and with each other using the open ZigBee Light Link standard. Once you have the bulbs connected, they link with the Hue smartphone and tablet apps.

Using the smartphone app, users can personalize their lighting settings, program times and utilize Philips “LightRecipes” to set the mood for your house or room at a specific time.

Aluminum Photo Prints from PostalPix.

I’m a guy that has fully embraced the iPhone photo revolution. For every image I capture with my DSLR, there are probably two or three more I get with my phone. Not because its a better camera, but because its always with me. Plus the iPhone snaps some pretty good images, and when combined with the right app the results can be extremely interesting.

So, lets say your like me and you have a boat load of iPhone images. Lets say you want to print them out, but on a more durable substrate than paper. That’s where PostalPix comes in. PostalPix prints to aircraft grade Aluminum, and the prints will run you $8-$25 depending on the size. Using a sublimation process to gas-infuse your image onto the aluminum substrate PostalPix prints have a unique visual quality that sets them apart from standard paper prints. If you’re not into the aluminum look have fear, PostalPix offers standard paper prints as well plus frames for them.

There is a free iPhone and Android app that let’s you order directly from your phone.

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PostalPix was originally developed with the purpose of enabling parents everywhere to easily order prints of the moments they capture with their iPhone of their children’s lives. It was soon realized, however, that people other than just parents were interested in PostalPix. Now, our goal is to allow all iPhone users (and soon other mobile devices) the ability to easily order photo prints of images captured with their phone.

VML Australia for Jameson.

Here’s a little shout out to a local agency that went international a few years back. The spot below was created by VML Australia. If you are familiar with VML you might recall they started out right here in Kansas City, MO before being bought buy a big interntional holding company and going world wide.

The spot featured in the video below represents the launch of a multi-million dollar outdoor media buy to integrate the outdoor campaign with the digital campaign for Jameson. The Blippar campaign takes a Jameson bottle and turns it into a game that is playable on any smartphone. The application is powered by image recognition software leveraging augmented reality to create palyable billboards, posters, banner ads, bottles, etc. All of this is linked to the standard social media hooks allowing for a viral spread of campaign.

 

“360 Panorama” from Occipital.

With the reease of iOS 6 the iPhone got a panorama feature with it’s camera app. While the panorama feature is drop dead simple, it does lack somethings that other panorama apps bring to the table. One app that caught my a couple of weeks back is 360 Panorama from Occipital.

Like the built in iOS panorama feature, 360 Panorama is drop dead simple as well. All you have to do is tap the screen and turn in a circle. The difference is this though, 360 Panorama lets you save, send and share a full interactive version of the captured image as well as a flattened cropped version. And the panoramas can be viewed on any device without having to install the app.

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Other features include:

  • Share online: Shared panoramas can be viewed on any computer or device.
  • Post to Facebook:
  • Post to Twitter
  • Email
  • Automatic quality boost
  • Share and embed on your blog or website
  • Free online storage of your images
  • An Instagram like community at 360verse.com