Animation

AirPods Max “Journey Into Sound”

With the announcement this week from Apple about the new AirPods Max a flurry of new advertisements promoting the hardware has hit the internet and the airwaves. While the headphones are truly a thing of beauty, and probably sound great I won’t be forking over $549.00 dollars to Apple any time soon for a pair. That doesn’t mean I can’t enjoy all of the eye candy that is popping up.

Case in point, AirPods Max — Journey into Sound from directing duo Vania Heymann and Gal Muggia. The two have put together a spacey, somewhat trippy Spot that shows off the great design of the new AirPods Max while promoting the high tech audio features. The spot is a one minute and thirty-eight-second experience that probably sounds fantastic on the new AirPods max or my surround sound system at home. (I’ll be watching this again tonight on my TV with the sound turned up for sure.) It’s visually stunning as well with some really nice CG effects, editing, and color grading.

The dream like state of the spot feels so fitting for a person getting lost in music while relaxing on the sofa. It is the perfect product/brand positioning for something that is “a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods.” according to Apple.

Not Real – Grace

This afternoon I was hanging out on Vimeo looking at a variety of things to get some inspiration for a motion graphics/video project I have in the works, and I happened to stumble upon “Grace Sunset Collection” by Not Real. It’s a really well-done advert featuring some great photography, typography, and 3D animation. What’s better there is a making-of video that shows off some of the behind-the-scenes work that went into putting this together. I always like to include the behind the scenes/making of videos if I can because it shows how much work actually goes into producing something that looks so simple. And that is where the magic is. A complex and involved project that produces a final clip that looks simple.

As you watch this, think about how the animation and edits are timed to the rhythm of the music. It goes together so well, and if you weren’t looking for it you might miss that aspect. The other thing that caught my attention is the easing that is applied to the movement of the type, images and objects. It’s subtle and very lifelike. The fall off is natural, and that is the kind of thing that takes some serious skills, whether you are doing it with After Effects expressions, or using the motion graph.

This is some really nice stuff. Now I’m inspired and its time to get to work.

Directed by: NotReal

Creative Direction: Valeria Moreiro
Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

2D Design: Luján Borzi, Pia Alive, Valeria Moreiro
3D Design: Valeria Moreiro, Alejandra Lan, Luján Borzi

2D Animation: Milton Gonzalez, Joana Cabrera, Roberto Connolly
3D Animation: Milton Gonzalez, Joana Cabrera

Lighting & Shading: Valeria Moreiro
Rendering and Compositing: Milton Gonzalez

Making off: Roberto Connolly

Photography:Cecilia Armand Ugon
Photography Assistant: Ayelén Di Biasi
Styling: Maia Frid
Make up: Julie Doee

Models: Abril Castroman- Lo Management
Layla Ferreira- Pink Models

Year: 2020

ATK PLN Graphics Package for the Atlantic Festival 2020

The Atlantic, like everyone else in 2020 has been turned on it’s head thanks to the Covid 19 Pandemic. Normally the Atlantic Festival would be an in person event that lasts for 3 days in September, but this year The Atlantic moved everything online for obvious reasons.

When you move a live event to an exclusively online event, one thing that needs to happen is a level of consistency across all of the visual components. Especially since your target audience is probably a little burned out from all the Zoom and Microsoft Teams meetings they have attended over the last 8 months.

To achieve this the Atlantic turned to ATK PLN to develop a consistent look that could be applied across all Zoom screens, the website, videos, and other support materials. If you take the look of the video above and then jump over to the website, and the YouTube channel you can see how they pulled everything together with a very simple identity system that is effective while not distracting from the onscreen content – the speakers.

I especially love the animated swooping yellow line on the webpage. It’s such a nice simple touch.

“In 2020, premiere conferences and events are no longer working to elevate their experience from the year before, but are instead challenged with a drastic pivot to an entirely virtual experience.

For The Atlantic Festival, their 2020 virtual event in September continued to bring on revered speakers including Hillary Rodham Clinton, Dr. Anthony Fauci, Samantha Bee, and Billy Porter.

Don Mischer Productions brought on design-first creative studio ATK PLN to elevate the virtual 2020 Atlantic Festival using a broadcast level graphics package, enhancing the viewing experience for participants.

With a Zoom-fatigued audience tuning in to be enlightened, engaged, and inspired, ATK PLN paid careful attention to bringing heightened production values that would distinguish this experience from the daily lineup of virtual meetings they had become accustomed to.

The ATK PLN team crafted an original opening sequence for the virtual event that also served as a promotional trailer for the conference, with the words literally jumping off the page in a whirling movement of typeface highlighting the latest top headlines.

The design-driven piece is a graphic realization of The Atlantic’s mission to illuminate the American idea, bringing to life some of the publication’s most thought-provoking pieces of 2020 with flowing text cascading out of one story and fusing together in the next.

In addition to the opening sequence, ATK PLN also created a comprehensive graphics package for use across all of the event’s virtual sessions, creating a cohesive visual aesthetic that would convey the premium experience of this marquee event.

This mirrored the standard offerings of a broadcast design package, including original backgrounds, animated logos, lower thirds, titles, transitions, text backgrounds, idents, and screen bugs. This strategy transported viewers out of a stale and generic video interface and into a fully designed and cohesive platform as carefully curated as its in-person versions.”

Don Mischer Productions

How To Be Alone – for the On Being Project

Having recently gone through the loss of my second parent, I can tell you that even though you are surrounded by loved ones and friends, you are at times overcome by a complete sense of “aloneness”. And it’s OK. The feeling will sneak up on you and be triggered by the smallest of things. You are caught up in a memory, and then reminded that you are in a sense an orphan even though you’re still married, have siblings, close friends, and extended family.

Today while catching up with the latest On Being podcast I bounced over to Vimeo to watch one of their latest animated shorts. It was on a topic that is reflective of what I wrote above – being alone. This wonderful short animated film by Leo G. Franchi was written and read by Pádraig Ó Tuama for The On Being Project. It brings up the topic and places it in front of the viewer delivering its message with a calmness that captures those feelings, that that are sometimes, more often than not associated with being alone – anxiety, quietness, distance, awkwardness – and lets you know that its OK. That you simply need to breathe. To be aware of yourself and know you are alive at this moment in a universe that is forever changing.