Animation

Grommet Doesn’t Sell Boring

Grommet is a company I’ve never heard of, but after watching their brand launch video I definitely intend to check them out. Why? Because according to the video below they don’t sell boring stuff.

The in-house creative team at Grommet approached Tom Allen, co-founder, and CD at design and animation studio Buff Motion in Brighton, England to produce an animated promotional video to launch their new brand. The result is a fun little short that highlights some of the products they sell.

The goal was to develop a piece of content that would promote the platform, widen Grommet’s audience and introduce their current followers to a fresh new look. I think they nailed it. There is a nice use of color, typography, simple animations, and a solid voice-over that brings the entire package together while highlighting some of the product lines. And the shapes used seem to play off of the new Grommet logo. I say “new” because I’m not sure what the old logo looked like. This is a really nice promo that gets the message across without beating you over the head with what they are advertising. OK, time to check out the Grommet online store.

Nipponpaint Automotive “LOOP”

Director/animator Kakeru Mizui has created an animated short for the Nippon Paint Automotive Coatings division that develops new paint colors for the company. I’m not going to claim to understand the logic behind this. It’s titled “Loop” and is being presented as a “brand film”. I don’t get the brand part of it, and that’s OK. Maybe it’s something that is getting lost in cultural translation between my American Brain, and his Japanese creativity. None the less it is a wonderful animated short that feels heavily influenced by the late illustrator Charlie Harper. It also has some 1980s color pallets and gradients going on which pair nicely with the illustrative style of the animals and other nature elements. Does it make me want to buy paint from Nippon Paint Automotive Coatings? No. It does however have me watching this for the third time now.

Creativity Explained – Color

I’m really loving the “Creativity Explained” series from Adobe these days. In their latest installment they teamed up with Portland based OddFellows and Pentagram partner, Eddie Opara to talk about color. The impact color has on design, and Opara’s view on how color influences graphic design outcomes. OddFelllows work is once again spot on and does a wonderful job of bringing Opara’s voice over to life.

“Multifaceted design-mind and Pentagram partner, Eddie Opara sheds light on color and helps demystify the rainbow.

Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.

Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this second segment “On Color,” we explored the emotional side of color along with its theory and application in design.” Chris Kelly – Oddfellows

Taken – David Bowie by Duffy

I’m a sort of fan of David Bowie. When he’s on, he’s on, when he’s off he’s off. I’m fascinated by his chameleon ability to change personality on a dime and change up musical genres and style at the drop of a hat. He was a true artist that transcended definition and refused to be pigeonholed into a single category. Not only that he was able to continue to be an influence across decades of activity. Not all of his music did it for me, but I have to admit there are certain tracks that will always be in rotation on one of my playlists.

A new touring exhibition documenting the collaboration of David Bowie and English photographer Brian Duffy over a five-album period (from 1972 to 1980) becomes all the more intriguing with this promo by Scottish motion director Chris Bain. The trailer does an excellent job of capturing what is in the exhibition, David Bowie’s transition over time from Ziggy Star Dust to the Thin White Duke, and all points in between. Nice motion graphics and animations paired with photographs from the exhibit combine to create a trailer that gives just enough insight to grab your attention without revealing too much of the show itself. Audio is provided by Box of Toys and gives a solid nod to Bowie’s musical style during the period without being overpowering.

Created for Nomad Exhibitions, Bain has done an excellent job of setting up the exhibition and capturing the mood of the period.

“The trailer celebrates two of the 20th century’s most celebrated creative minds. Five iconic photography sessions, across a period, often referred to as Bowie’s golden years – Ziggy Stardust, Aladdin Sane, Thin White Duke, Lodger, and Scary Monsters.

“The exhibition presented by Nomad Exhibitions in partnership with the Duffy Archive and curated by Paul Morley, will bring to life Bowie and Duffy’s legendary creative process through interviews, music, film, artifacts, photography and also include innovative multimedia displays and immersive projection.”

Art Direction & Animation: Chris Bain Design
Client: Nomad Exhibitions
Music & Sound Design: Box of Toys Audio