A good broadcast advertisement should hook the viewer and keep them watching until the very end, be it 15, 30, or 60 seconds in length. UK train operator Avanti West Coast does just that with a wonderful feel-good 60 second spot that features a rollerblading turtle. What better way to welcome passengers back after 18 months of pandemic than with a fun spot like this. The tag line at the end of the spot sums it up perfectly.
This spot was directed and produced by Tom Kuntz and London VFX force Untold Studios. While you might not know the names off the top of your head, if you do a search for either on Vimeo you’ll recognize their work. Take a minute and enjoy the video below, its absolutely fabulous.
Grommet is a company I’ve never heard of, but after watching their brand launch video I definitely intend to check them out. Why? Because according to the video below they don’t sell boring stuff.
The in-house creative team at Grommet approached Tom Allen, co-founder, and CD at design and animation studio Buff Motion in Brighton, England to produce an animated promotional video to launch their new brand. The result is a fun little short that highlights some of the products they sell.
The goal was to develop a piece of content that would promote the platform, widen Grommet’s audience and introduce their current followers to a fresh new look. I think they nailed it. There is a nice use of color, typography, simple animations, and a solid voice-over that brings the entire package together while highlighting some of the product lines. And the shapes used seem to play off of the new Grommet logo. I say “new” because I’m not sure what the old logo looked like. This is a really nice promo that gets the message across without beating you over the head with what they are advertising. OK, time to check out the Grommet online store.
Director/animator Kakeru Mizui has created an animated short for the Nippon Paint Automotive Coatings division that develops new paint colors for the company. I’m not going to claim to understand the logic behind this. It’s titled “Loop” and is being presented as a “brand film”. I don’t get the brand part of it, and that’s OK. Maybe it’s something that is getting lost in cultural translation between my American Brain, and his Japanese creativity. None the less it is a wonderful animated short that feels heavily influenced by the late illustrator Charlie Harper. It also has some 1980s color pallets and gradients going on which pair nicely with the illustrative style of the animals and other nature elements. Does it make me want to buy paint from Nippon Paint Automotive Coatings? No. It does however have me watching this for the third time now.
I’m really loving the “Creativity Explained” series from Adobe these days. In their latest installment they teamed up with Portland based OddFellows and Pentagram partner, Eddie Opara to talk about color. The impact color has on design, and Opara’s view on how color influences graphic design outcomes. OddFelllows work is once again spot on and does a wonderful job of bringing Opara’s voice over to life.
“Multifaceted design-mind and Pentagram partner, Eddie Opara sheds light on color and helps demystify the rainbow.
Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.
Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this second segment “On Color,” we explored the emotional side of color along with its theory and application in design.” Chris Kelly – Oddfellows