If you work with After Effects, or you are a graphic designer you might be familiar with Animography, the company that produces animated typefaces that are fully customizable. I’ve been a fan of these guys for quite some time, and always love it when a new release comes out. In the past Animography has done a pretty straightforward promotion of the product, they show the typeface animating, and the variations that can be achieved with it. All of this is an effective demonstration of what they are trying to sell, but the promotional animation for Madita is a winner.
Animography Shows the typeface in use, but blends it with a catchy little story, some wonderful animation, and shows how the typeface can be used in a project before wrapping it up with a simple question, “Where can I get this typeface?” The design and animation by Philip von Borries does a really nice job of showing Madita in use, and combined with the narration, the story hooks you and keeps you interested until the marketing punch at the end, which hopefully gets viewers interested in the font. Even if you aren’t a designer, or animator, the video is worth watching simply for the visuals and the nice little storyline.
I love the Animography people. They just make amazing animated type, and the latest release “Franchise” is another great example of what they do. Oh and it’s free in both animated and static versions. All you have to do is Tweet or Like it to get it. Click either of the links above to be taken to the Animography site, where you can get this killer animated font as an After Effects project or as a static TTF font.
Here is a little Thursday afternoon motion graphics fun from the folks over at Animography, a webshop/typefoundry that provides motion designers, video-editors and others in the field of the moving image with animated typefaces.
The great things is, especially for a motion graphics designer, is that these are “Adobe After Effects files with each glyph in a separate composition. A controller-composition serves as a central point from which you can customize all the glyphs in one go.” In case you are wondering, yes I am drooling right now.