App

Google Duo. A Better Facetime? Perhaps.

I’m kind of surprised it’s taken Google this long to get it’s Facetime for iOS challenger up and running. If you are interested you can get it here for iOS and Android. I’ve installed the iOS version but haven’t really tried it out yet. The real killer component of this, and something Apple should have done with Facetime quite a while ago, is the fact that this app is cross platform. It works with any Android or iOS phone across carriers. In other words, everyone can use it to call anyone. The app is extremely simple and easy to use, which I like. It’ll be interesting to see how fast this takes off in the next month, and if it will force Apple to open up the Facetime walled garden.

 

Get Inspiratored by Bentley Motors.

Earlier today a friend sent me a link to the Bentley Inspirator, which is an iOS app that uses facial recognition to help determine and configure the Bentley you should purchase. For some reason I felt compelled to download it and try it out. Surely the Bentley app would know to put me into a Continental. It did not. It put me into that ugly ass new Bentley SUV the Bentayga, and it chose the color brown.

The app itself  is pretty slick. Using the camera on your iPhone or iPad it tracks your expressions and eye movements as it shows you a series of photos and then determines which car is right for you. If you don’t want to use the facial recognition, you can use the touch version and physically make your choices.

Now, even though the app is pretty slick I think the reason it put me into the Bentayga, is because that is the only real choice. It looks as though this app is specifically promoting that product. The reason I say that is, after going back through the app several times, using the touch feature instead of the facial recognition feature, I always got the brown Bentayga. No matter what images I chose.

Its a well made app that links back to the Bentley site which also very well put together. The production value of the video components in the app are really well done, which you would expect from a brand like Bentley. And it is an engaging form of entertainment wrapped in advertising for a product that is geared to those that can afford it.

 

 

Sense.

When you have a solid idea, and you post it on KickStarter looking for backing, the funding comes rolling in. Case in point “Sense” which raked in $700,000 in less than 48 hours and now sits with more than one million in pledge money.

Sense is a pretty straight forward idea. It is a smart object that monitors your sleep environment and tracks your sleep habits. By monitoring temperature, light, noise, and movement, it provides detailed data analysis of your sleeping patterns and offers up suggested improvements that are pushed to your phone via a dedicated app.

How To Make a Top Ten App in the Apple App Store.

So you want to create a hit app that makes you gajillions of dollars in the Apple App Store. You’re in luck. The infographic from Trademob below outlines the estimated cost of achieving a top ten ranking.

The infographic places particular emphasis on illustrating the effects of things like boost campaigns, and how they drive organic installs of your awesome new app. Have fun reading and then apply the information to making your first million.

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