Apple Computer

Apple’s New Perspective.

Below is the new two and a half minute online spot for Apple. If you are not one of the 750,000 people that have already seen it, you are in for a treat. The video features tons of forced perspective, optical illusions, a little animated type, and one hell of a script. As always, Apple advertising is a total winner.

Pennant for the iPad. Great Design and a Great User Experience.

I’m not a huge baseball fan, I haven’t been since the baseball strike a few years back. I have other issues with baseball too, my home town team sucks, it feels as though the teams are really set up so rich teams get all the good players at the expense of other teams sort of stacking the deck… I am however, a fan of good design, and good user experience design. This is why I have to say, I really like the iPad application “Pennant” from Vargaton.

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Whether you like baseball or not, you will enjoy going through the data visualizations that are presented here in a clean and easy to understand format.The application covers baseball history, games, players, and stats from the 1950’s to the present. As the developer puts it, “This is an interactive exploration of baseball data that allows users to quickly and accurately recreate and investigate the history of the annual race to be the best team in Major League Baseball.”

This application is simple, and elegant with stunning graphics that make baseball attractive to even the most un-interested sports fan. It features a limited color pallet with easy to read typography, and charts. The application flow is simple, seamless and easy to navigate making the overall user experience one that encourages exploration.