I seem to be on a bit of an Augmented Reality kick today. The video below is a really nice execution of the technology from the folks at Appshaker.
Produced for BBC Home Entertainment “BBC Frozen Planet Augmented Reality” was hosted in three key markets in the United States to introduce the TV program that was produced in conjunction with the Discovery Channel. The three market tour ran from April 19 – April 22 in New Jersey, Illinois and California after the television series Frozen Planet first aired to more than 20 million viewers on March 19th.
Appshaker is getting a solid reputation for this kind of augmented installation in both Europe and the United States. With work like this it’s no wonder.
Creative Direction: Alex Poulson / Kevin Jackson
Art Direction: Barnabas Nanay
Production Direction: Szabolcs Turanyi-Vadnay
Technical Direction: Adam Trost
3D Design: Vertigo Digital
UK company Appshaker has created an augmented reality experience for National Geographic that is currently touring shopping malls in Europe, with a featured test market in Budapest.
This is a really solid example of how augmented reality applications can be used beyond most of the novelty approaches that are in place today. This experience becomes more immersive for the target audience, and doesn’t feel cheap.
The National Geographic experience works by placing a large digital display and high-definition camera in front of an AR marker that adhered to the floor at the correct viewing distance. When you step onto the AR marker, the virtual content comes to life on the display in front of you.The video is a little deceiving since it focuses more on audience reaction, and less on what the audience is actually seeing, but you get the idea. This example is so much better than the typical “point your phone at a card, watch the animation”, which anymore feels like it has jumped the shark.
One thing that Appshaker did was having a real guide, who was there to help people interact with and understand the augmented reality content. That little trick helps make the whole installation work by getting the audience to understand and participate.