Asus

KFC Gaming and the KFConsole is Brilliant Marketing.

Over the last couple of days, the internet and mainstream media have blown up over the new Kentucky Fried Chicken gaming console that dropped earlier this week. People are baffled by it and in many cases are playing it off as an absurd joke. The reality is, that the new gaming console is part of an ongoing campaign that reaches back a full two years. If you head over to YouTube and search for KFC Gaming you will see the first video was published two years back and since then KFC Gaming has produced and released a total of 47 videos over this period of time. In fact, the gaming console was actually introduced on the KFC Gaming channel 6 months ago with a release date of 11/12/2020 which they apparently missed.

This is all part of an ongoing ccampaign strategically designed to attract a younger audience through a series of goofball promotions. If you go back and look at any of the videos over the last two years you will see a very specific theme. There is an entire section featuring a guy wearing a KFC bucket on his head and reviewing video games. KFC has managed to gain 21,000 subscribers to the channel, and the videos have racked up a fair amount of views considering the limited amount of promotion that has been put behind this.

The gaming console however is the big winner here. The video has 294,000 views, and it’s been picked up by everything from the Today show, to very specific gamer blogs and vlogs. KFC and their agency of record have managed to create the kind of viral buzz marketers dream of through some clever positioning, savvy media buys, and by partnering with a manufacturer that has created what appears to be an actual functional gaming console for them. (I’m pretty sure it’s all smoke and mirrors but the landing page is pretty impressive)

Yes, this thing actually plays games. KFC teamed up with computer cooling brand Cooler Master to manufacture the console with some serious gaming specs. The console is capable of running “the latest titles in stunning 4k, 240fps”. With Asus-powered graphics and an Intel Nuc 9 chip, it seems the KFConsole is essentially a glorified gaming PC. Which heats chicken.

In addition to gaming, it features the “worlds-first” built-in chicken chamber “that uses the system’s natural heat and airflow system you can now focus on your gameplay and enjoy hot, crispy chicken between rounds.” Sounds like a game-changer to us.

This is just one more extension of some of the other campaigns that KFC has run in the last few years. Along with the landing page, there is an impressive social media campaign they have rolled out on Twitter Instagram, and Facebook all of which have been designed to promote the brand amongst a very specific target audience. You have to admit, as goofy as this is, it worked. KFC got the word out and generated a lot of chatter which is what good advertising and marketing are supposed to do. KFC knows the ridiculous nature of all of this and is willing to play it up if there is a chance that they might expand their base and get some fried chicken converts in the process.

I would have loved to have been at the pitch meeting for KFC Gaming 2 years back. Can you even imagine how that went down, how they sold this concept to executive management?

Bang & Olufsen and Asus Build a Laptop

Anyone that knows me, knows I have a love hate relationship with Bang & Olufsen. I love their design aesthetics, and I think that they are over priced to the point of stupidity at times (See my post about the 40 thousand dollar TV from last year). So when I saw this I was intrigued. The price point isn’t that bad, it looks absolutely beautiful,  it is a media PC, and the tech specs look really solid.

Computer giant, Asus and stereo giant Bang & Olufsen, are collaborating on a new design for a laptop computer. Commissioned by Asus, and designed by award-winning Bang & Olufsen chief designer David Lewis, Bang & Olufsen  the design department has come up with a signature brushed aluminum laptop dubbed “NX90Jq”.

The laptop includes  a dual touch-pad, another Bang & Olufsen hallmark of their design stylings, which lets you use both hands to simultaneously  control the computer through a multi-touch experience. I’m not sure why they didn’t just go for a touch screen, or a larger single touch/track pad. I would think that the dual track pads which are located on each side of the keyboard would be difficult to use since they go against common user experience models. Although I holding off judgment since Asus has included media software to take advantage of this design concept.  Asus software is called “Rotation Desktop Control”, and provides two-handed control for music and other media.

The new  laptop features a large 18.4-inch screen which is completely covered in glass at 1,920-by-1,080 1080P resolution. The size of this beast might  limit portability of the device, so I’m thinking this might be the kind of laptop that you use more in one location, rather than toting it back and forth from home to office. Sort of a portable home media PC.

The sleek  laptops audio is powered by Bang & Olufsen ICE power speakers which deliver extreme dynamic range for their size, and complement the advanced video hardware within.

The NX90 features an Intel Core i7 CPU (either 7200QM or 8200QM), an 18” 1080p display, Nvidia GeForce GT 335M graphics card, dual hard drives, and a slot-load Blu-ray drive. Expect prices to be in the $1,799 to $2,499 range (probably one of the cheapest Bang &Olufsen devices you could ever own).

The Asus NX90 Bang & Olufsen will be shipping in early march. I wonder if I can “Hackintosh” with OSX?