The Atlantic, like everyone else in 2020 has been turned on it’s head thanks to the Covid 19 Pandemic. Normally the Atlantic Festival would be an in person event that lasts for 3 days in September, but this year The Atlantic moved everything online for obvious reasons.
When you move a live event to an exclusively online event, one thing that needs to happen is a level of consistency across all of the visual components. Especially since your target audience is probably a little burned out from all the Zoom and Microsoft Teams meetings they have attended over the last 8 months.
To achieve this the Atlantic turned to ATK PLN to develop a consistent look that could be applied across all Zoom screens, the website, videos, and other support materials. If you take the look of the video above and then jump over to the website, and the YouTube channel you can see how they pulled everything together with a very simple identity system that is effective while not distracting from the onscreen content – the speakers.
I especially love the animated swooping yellow line on the webpage. It’s such a nice simple touch.