To promote their new NEX line of mirrorless cameras Sony has launched a new Australian YouTube channel titled DSLRGEARNOIDEA (DSLR Gear No Idea) where the basic premise is you have your bad ass camera and all the accessories, but don’t have a clue about how to, or why to use it.
These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them. Find out more http://www.sony.com.au/productcategory/nex-camera
The campaign asks if you know anyone like the people portrayed in the videos and then encourages you to share it with them. The videos are really pretty funny, and they really are reflective of any number of individuals that bought into the whole idea that having a bigger, more expensive camera will make you a better photographer.