There are times when I see a piece of work that I wish I could see in context to the environment, and the video below is one of them. Every time I am at a sporting event and I see the wrap around animation that rolls on those LCD panels that ring the stadium, I’m curious about the pre-vis planning that goes into developing them. And in the case of the video for Aperol produced by Buck, I’m curious not only about how they planned it out, but how they executed it, and what it looked like at the Australian Open. Think about this, you have an animation that has to play in sequence as it wraps around the court, starting at one point, and ending at the same point. And it has an aspect ratio of something like 1500 to 1.
So how do you set that up? How do you plan for delivery to something like a Cayin digital signage system, get everything rendered correctly, and make sure playback is seamless? So many questions, so little time.
With all that said, the animated piece below from Buck is once again a great example of the quality of work these guys do. It captures the Aperol brand so well, plus the casual and somewhat elegant feeling of a tennis open so well. There is a really fresh feel about the look with a retro nod to the late 1970’s and early 1980’s stylistically. The warm color pallet enhances the fact that when this was released it was mid summer in Australia, where an Aperol spritzer would be quite refreshing on a warm summer afternoon. It makes me wish I had been there
It makes me wish I had been there. Not only to see the animation in context but to imbibe a bit as well.
If you work with video, animation, or motion graphics for advertising, or promotional materials you should probably start thinking heavily about mobile outlets and how you will deliver content. Case in point, the video below from MNSTR for Lacoste and the Australian Open. This video showcases the work MNSTR created specifically for the small screen, and even more specifically for the short time frame, touch points like Instagram and Snapchat require. Simple, short, colorful animations paired with high quality sound design help to make these work. MNSTR did their homework and got their heads wrapped around the space these would presented in and pulled it off. This series of short animations were dribbled out over the two week event helping to extend the total reach of Lacoste’s efforts.
Last week the Blend festival in Vancouver kicked off, and this animated short from the BUCK team in Sydney opened the show. Created by Gareth O’Brien and featuring childlike crazy 8 bit music and sound design from Antfood the video is a great play on words. The BUCK team were inspired by their friends at Wine after Coffee who gave them the theme: Blend. Blend they do.
This put a smile on my face for a number of reasons. First off it is a really nice documentary short. Beautiful cinematography and editing. Solid story line and an interesting character. An insight into the wisdom that one gets from years of creativity. And then there is the portion of the film, where Mr. William Amer comes full circle to rediscover his passion and spread it to others. Love this little film. Great work from • of two lands •
in two days Pause Fest kicks off in Melbourne Australia.The festival is focused on interactive, motion, art, music and design running for 3 days and nights. I wish I was going so I could escape the insanely cold weather here in the midwest, but alas I am not. That doesn’t mean that I can’t enjoy a bit of the Pause Fest magic as showcased in the animation below.
Váscolo had the privilege of creating the indent for this year’s Pause Fest. Working with a number of designers and animators Váscolo landed on the idea of combining communication devices from different eras that would be mixed through various scenes and situations. The result is pretty nice with great flow, and timing. Now if you have ever wondered just how complex something like this can be, watch the second video below from Molten which shows the making of just one small sequence in the completed animation.
The fifth annual Vivid Sydney kicked off 3 days ago for 18 days of light, music, and ideas. The 2 week festival was opened by lighting the sails of the iconic Sydney Opera House with an impressive projection mapping display created by the Spinifex Group. I love this example of projection mapping with it’s stunning visual feast of motion design, color, movement and visual effects lighting artistry.
Vivid Sydney is the biggest festival of its kind in the Southern Hemisphere and will take place in Sydney from Friday 24 May to 10 June, from 6pm for Lights On.
For the first time in Vivid Sydney’s five-year history, Vivid Light has extended to Darling Harbour and will transform the popular entertainment area into a spectacle of dancing water fountains, water screen projection performances and dazzling light and water shows, never seen before in Australia, masterminded by France’s legendary Aquatique Show International.
If the Australian Tourism Board hasn’t already licensed the film below they should. This short 5 minute film compresses an entire year of travel around the entire coast of Australia into one short film, and it does it really well. The film maker uses plenty of time-lapse split screen, and tilt shift techniques in the film but he does it skillfully and it works.
I’ll be honest I am the kind of guy that really doesn’t like to see the latest flavor of the month effect being used, and right now time-lapse is as hot as stop motion was a year and a half ago. (That’s right I’m saying stop motion has jumped the shark so move on already) The thing is Boilerhum used the effects really well in this film and it works. Maybe it is the fact that it is combined with split screen footage that is offset or at a different crop ratio. Maybe it’s because the soundtrack chosen for the film completely matches the time-lapse pacing. Either way, what ever it is, it works and it feels fresh.
I guess now I have to start planning a trip to the land down under.