I’m currently on location in Santa Barbara filming and such, but while taking a break I thought I’d post this interesting video from BMW. This isn’t new, the event actually happened last November. I missed it when it dropped on YouTube and my friend Paul happened to show it to me today. This is a great use of video, and technology to promote a product that won’t even arrive for another 12 months.
If you are an auto enthusiast you probably know the name “Chip Foose”. The guy is a legendary auto designer that specializes in customizing cars. If you have ever seen the TV show “Overhaulin”, then you have probably seen Chip sketch out his designs by hand the old school way. I have to say this is one of the reasons I’m a fan of this guy. He has a great style, and his 25 years behind a pen shows.
The video below was created by Volkswagen to help introduce the 2012 Golf R to America. It is really nice short film featuring Chip doing his thing as he reminisces about his VW Golf. This little film features some really nice camera work and lighting. Even if you aren’t a car nut it’s worth a watch. Great visuals, nice mellow soundtrack, solid editing and color grading. Totally worth 2 minutes of your time.