Auto Racing

Not Your Typical Transformers. PARAFUSO A+’s Opening for GP Brazil.

PARAFUSO A+ has created the opening sequence for the GP Brazil 2013 race. The animated short captures the magic of a little boy’s imagination as he plays with his toy cars. As they race around the toy speedway, the cars transform through each major iteration of Formula One car design. This opening sequence features really nice 3D animation combined with virtual camera work and post production that helps sell the excitement of Formula One racing. Great Stuff.

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Who Wants a 1957 Maserati 250s? I do.

IIf you have a couple million extra dollars lying around and you are in London this September, you might want to pick up this 1957 Maserati that is being offered via RM Auctions.

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Quite possibly one of the most beautiful race cars ever built, this late 1950’s classic has been fully restored to perfection. This 1957 Maserati 250S is one of a handful that were ever built. And in my opinion this vehicle represents the best of the 200S series Maserati’s from that period. The car was popularized on the amateur racing circuit worldwide. Unlike the smaller 200S, the 1957 Maserati 250S was powered by a powerful 230 horsepower inline 6 cylinder engine that could propel the car to 161 mph against professional-class competition.

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The definitive lines of this car, smooth, sleek aerodynamic make the look. That long slender nose gracefully sloping toward the ground. Wire spoke wheels. The thin windscreen, and the drivers fairing. Those high arched fenders, and that Maserati Red… This was a remarkable vehicle for its time, and this version has been restored to that original esteem. By the look of the photos you’d think it just rolled out of the Maserati workshop, ready for its next rider to come calling with a hefty checkbook.

This 1957 Maserati 250S will go under the gavel on September 8th at the RM Auctions London show. Reserve and estimated bidding pricing has not yet been released.

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Gymkhana FIVE: Ultimate Urban Playground… San Francisco.

Quite possibly one of the best car chase sequences ever filmed is the seven minute chase in Steve McQueen’s movie “Bullitt”. The sequence below comes close though. Technically this isn’t a car chase. It is simply a very skilled race car driver devouring the streets of San Francisco at high speed in a rally car. This is however a really great piece of shooting, editing, and sound design for DC Shoes.

I’ve watched this about 15 times, and I have lost count of the number of edits in this. There is combined footage from at least 6 GoPro cameras, plus footage from the air, the street, and buildings. Portions of it are over clocked for some spectacular slow-mo shots, and there are a couple of really great dolly moves as well. While this probably has 14 year old boys everywhere peeing themselves and dreaming of driving like this, the editing is of this short is what gives it an edge.

I can’t even imagine what it cost DC to pull this off. They shut down the bay bridge and a huge chunk of San Francisco’s roads to get all of this footage.

DTM makes its return. BMW Motorsport Advertising Done Right.

This week marks the countdown to the biggest auto race in the USA, The Indy 500. I’m not a huge Indy fan, nor am I a NASCAR guy. I tend to like auto racing that isn’t based on an oval track, where the cars turn more than just left. I know, all the NASCAR fans just groaned and said “He’s missing the point”. None the less I am sticking to guns and watching SCCA, Formula 1, Rally, etc.

Now with that said, to help kick off this big racing week here in America, I am posting a little bit about BMW racing. Come on now, There is a lot of German heritage in this country so humor me, and this is one hell of an advertising campaign to promote BMW Motorsport and celebrate BMW M’s 40th anniversary.

To introduce the BMW German Touring Car Masters team, BMW has launched a new print and video campaign built around “Welcome to the team. Come closer”. The campaign emphasizes the involvement with racing fans and offers an opportunity to experience BMW racing even more direct and unfiltered.

The campaign was implemented by Service Plan in Munich and has been distributed on an international level. Creative Director Matthias Harbeck, says the campaign is designed to make BMW racing feel closer, more personal, intense and a dynamic show. The campaign highlights the brand by bringing the excitement of racing to the fans and at the same time to differentiate BMW from their competitors.

The printed portion of the campaign uses beautiful photography that highlights the racing cars on the track. Dramatic lighting and camera angles help accent the intense feeling of being at the track watching the car and drivers preform. There is a minimal amount of copy which allows the images to sell the brand. A simple call out to the BMW Motor Sport website and the “Sheer Driving Pleasure” tag line are all that is needed.

The companion YouTube video has a really nice feel to it. The editing is spot on accentuating the fact that this is a team sport. There are some really nice slow motion shots of the car in action combined with re-timed footage that adds drama to the video.

In addition to the video embedded here, there are 10 short films at the BMW Motor Sport channel on YouTube, including the BMW Motorsport Showroom movie.

All of this is combined with posters, advertisements, autograph cards, branded ticketing agents, flyers and give-aways as well as the branded features from hospitality, to the paddock behind the racetracks. All of this is targeted to include special guests and the public.

In addition to the traditional advertising materials, BMW has developed required reading for all BMW fans with a 200 page magazine titled “110%”.The magazine is available at tracks where BMW is competing as well as BMW dealers.The magazine is a glossy book that deals with all things relating to BMW Motorsport, including  behind the scenes with BMW racing, driver and the team portraits, the track circuits and of course the new BMW M3 DTM. Through out the magazine there are QR codes which are tied directly to additional interactive content, and a BMW Motorsport micro sitewith even more video, images, and an on-board 3D video of the new M3 DTM in action on the track, as well as a complete pit stop action from eight different angles.

The ArtRage Motor Sports Series Number 10.

Here we have the tenth in the series. The 1955 Mercedes Benz W196 Monoposto Formula One Car. I’m stopping the series at the end of December so I’ll probably only get two more completed before then. I have an Alfa in the works, and the infamous 1975 Brabham  Martini Formula 1 car.

The ArtRage Motor Sports Series Number 9.

As I go through the process of creating these images, I’m struggling between two styles. Loose and painterly, vs tight and controlled with a ton of detail. I have to admit, I like the looser, more painterly look, but I’m also drawn to the accuracy and detail of the other… I need to find a middle ground. This illustration of a late 1950’s Porsche Spider might be a start. Only time and practice will tell.

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