With gas prices hovering around 4 bucks a gallon in the USA, and closer to 7 in Europe, Nissan could probably say nothing about the new all electric Leaf and it would sell.
Playing off of the number zero, Nissan’s latest TV spot plays into two factors the Leaf represents. Zero gasoline consumption, and zero emissions. (the latter is debatable when you consider how electricity is made) The spot is well shot and edited completely playing up the Leaf’s place amongst today’s cars.
I’d love to know how many people they convince to trade in their gas guzzling planet killer SUV’s for one of these. Somehow I’m thinking that number will be pretty small here in the USA.