This is the kind of thing that gets me all excited. I love it when designers and agencies come up with a great way to combine content and technology that truly extends the user’s experience. Designed for Belgian insurance company AXA by Duval Guillaume, the application is quite simple. You place your iPhone on the designated spot with the AXA app running and it comes to life with video content. At the end of the video there is a simple call to action. This kind of content has so many possibilities (I’m thinking about the company that I work for here). The really nice part about this is that the iPhone content could be updated daily if AXA chose to do so, extending the experience even further.