It seems anymore that part of creating a viral video means a big budget over the top production. While this video might seem lo-fi, think about the video work that went into it. The number of actors required, the production of all the video that shows up on the large screen in the square (about half way through), and everything else. This is not your typical “viral video” from YouTube’s early years. This is a fairly big budget production from Ogilvy & Mather Paris.
None the less it has managed to grab 150,000 unique page views in the last week.