I want this app for the good old US of A. Why? Not because parking is an issue so much (even though there are plenty of jackwagons here that have no clue how to park their gas guzzling planet killing SUV’s and giant trucks). I want an app like this for all the other things I see like “Lets exit the freeway from the far left lane”, or “Yellow doesn’t mean get ready to stop, it means stomp on the gas and run that light”, or “I don’t need to stay in my lane while I’m texting and driving”. It would appear that this app had some effect on Russian drivers. Perhaps a similar app would have an effect on driving in America. Here is a quick fact for you. Less than 40% of American drivers use their turn signal, and it jumps to more than 60% when changing lanes. Yes we need an app like this.
The app was developed by the Russian newspaper “The Village”, and it works by using image recognition to identify the car, and social media like Facebook to shame the bad driver. All of this happens in real-time, and is proximity limited so you don’t end up spamming your Facebook friends in far away places. The image recognition component reads the plate number to find the driver,then allows you to shame them across banners and media placements on popular websites in Russia. What a great example of how user created content is integrated into paid online media locations in real time.I really love the fact that the way you remove the annoying popup is to share the offender via social networking. It is a viral loop with hooks to the newspaper, and it is creating positive social action at the same time.