Ballantine’s Scotch Whiskey is running a social campaign that celebrates those who challenge the status quo and leave a lasting impression. To do this, Ballentine’s setup a series of live streaming events hosted through Facebook, where the online community can influence the creative outcome of an individual in real-time through comments and suggestions on Facebook.
One of the more recent events was, the World’s First Animated Tattoo by French tattoo artist K.A.R.L. The tattoo was created in real-time, and features an integrated QR code. When the tattoo was finished,the QR code was read by the iPhone, which played an animated piece to complete the tattoo!