Bartle Bogle Hegarty

Dear Sophie. Bartle Bogle Hegarty’s Google Chrome Ad.

Andy Berndt and Bartle Bogle Hegarty have managed to create a wonderful little advertisement for Google Chrome, and all of the Google services that interact with it. In the commercial, they manage to strip away all of the dull technology, and replace it with an emotional and powerful story, that highlights the technology in an unobtrusive way. This isn’t always easy. There are a ton of ads out there that put the technology first and the human interaction second. By focusing on a father’s dreams of the future, capturing and sharing those moments with his new born daughter; Google,¬†Andy Berndt and Bartle Bogle Hegarty bring it home without becoming to emotional or sappy. The tag line at the end of the piece, “The web is what You make of it.” ties the whole piece together and sells what the Google brand brings to you the individual.

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