BBDO New York

Since 2010, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to showcase artwork from multicultural artists through its Bombay Sapphire Artisan Series competition.

To encourage votes for 2019’s competition, BBDO New York created a Google Chrome extension called ‘Artifier’ that replaces banner ads with works of art. Viewers who see a piece of artwork that catches their eye can click on that painting to vote for the artist behind the piece of work. Voting ended on Nov. 7, but the extension is still available.

I really like what Bombay has done here. it’s a nice workaround if you don’t have an ad-blocker running in your browser. It promotes the artist competition, shows Bombay’s commitment to the arts, and it gets rid of all the targeted advertising that gets rammed down your throat with every browsing session. This is a subtle way to promote the Bombay brand without using heavy-handed advertising tactics. Plus my guess is that Bombay knows after most people install the extension, they won’t turn it off so it will continue to promote the Bombay brand all year. Clever.

I have zero tolerance for anyone that texts and drives, and I’m not to fond of drivers with a handset slapped next to the side of their head either. Having spent the last 9 days dealing with an auto accident that should have left my car totaled, but unfortunately won’t thanks to greed on the insurance companies behalf; I thought I would post a little something about driver safety.

AT&T has won international acclaim with the launch of “The Last Text”, road safety campaign. The campaign was awarded with a Silver Integrated Lion at Cannes International Festival of Creativity earlier this year. The campaign is built around a 10-minute documentary short that features the lives of people whose lives have been altered by texting while driving.

““Where u at.” Those three words made up the last text message Mariah West read before her car crashed into a bridge, ending her life.””

Mariah is one of eight individuals featured in the film which is distributed to schools, safety organizations, and government agencies throughout the United States. The campaign also includes print and radio advertisements, along with a series of shorted film clips available on YouTube.

The campaign was designed to help alert people to the dangers of texting & driving, and through Social Media connections, it encouraged hundreds of thousands of families to sign AT&T’s Facebook pledge. The campaign has garnered national media attention from CNN, to ABC’s Good Morning America, and The White House Blog. The documentary has had millions of hits on YouTube and, thanks to partnerships with several major safety organizations, is now included in driver’s education classes across the country.