Sometimes the simplest looking things, can be the most complex to produce. The video below is one of them. This features a blend of live action, animation, and stop motion, but the real magic is the seamless editing that took place to pull this off. This TV commercial is for Antartik, a new line of notebooks for Liderpapel. Directed and animated by Lucas Zanotto for BBDO and Passion Pictures London it really demonstrates the attention to detail and craft need to pull this off. There is no mention of an editor in the Vimeo credits so I’m going to assume it is Zanotto. After you watch it, do yourself a favor and scrub the through the video to see the change points.
The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic Staropramen Lager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.
Creative Director – Rytis Juodeika, Anze Jereb
Art Director – Alexander Rogovets
Copywriter – Taras Droom
Head of Design Studio – Martynas Birskys
Designer – Tanya Tkachenko
It’s been awhile since I posted anything about IKEA. Not because I am anti IKEA, just because I hadn’t found anything new and interesting about IKEA lately. Today, I found IKEA In the Kitchen, an interactive microsite created by Instinct/BBDO for IKEA Russia.
The video is pretty self explanatory, but basically this is a multi-view site that lets users experience the kitchen from different view points and paths. You get to experience the Kitchen from the view point of every character in the story. This site grabbed more than 540,000 page views with click-throughs to the kitchen solutions of the IKEA Russia site.
Nicely done folks. Clever, original, fun, this is why IKEA is so successful with their web promotions.
Client: IKEA Russia
Director: Thorsten Herken
Digital production company: B-Reel
When I first saw this I thought it was some nice Photoshop work for a concept/proposal for Mercedes. After looking at the images I realized that BBDO, Toronto, actually built the props and created the blurred wall and sidewalk. That is pretty impressive. I’d like to see this in person to see if looks as good as it does in the photos.
According to the copy on the image, “To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.