Last year, the National Park Service celebrated 100 years of service, and to commemorate the anniversary Uinta Brewing is ready to release Golden Ale Park Series Beer. The rotating park series was brewed in celebration of the diverse landscapes across the United States and the over 84 million acres of natural beauty that our National Park system promotes and protects. The packaging is available with four different park-inspired packaging that reflects the style of travel posters designed during the height of the WPA era of the 1930’s. While the beer inside the can will remain the same, a refreshing golden ale with an ABV of 5.3% and notes of Wilamette hops and Crystal malts, the outer packaging will feature a rotating line-up of National Parks. right now there are just 4 parks represented, but hopefully they will release more over the next year. I love the design and illustration featured here. It’s a refreshing approach to a product area that can at times be predictable, even in the craft brewing segment.
“Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series. We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”
Interactive goes analog with the launch of the new Abraxas beer ad in Lima magazine. Produced for SAB Miller by Wunderman Phantasia PERU, the ad is deceptively simple. Turn the flashlight on, on your phone, or just use a strong light source to reveal a secret message by suing the light through the back of the ad. I love this because it encourages you to use your smartphone, but requires no app, QR code, or any other digital device. Nice, simple, effective.
The liquor packaging business is tough. You need to design something that stands out form the crowd, is memorable, reflective of the core brand, and fits well within the shelving of stores. BBDO was charged with designing limited edition packaging for Czech Republic StaropramenLager. (my beer of choice when I was in Prague) SunInBev asked BBDO to create a design that kept Prague at the heart of the overall packaging. The result is a series of cans that when stacked side by side build Prague’s famous Carls bridge that spans the Danube river. The limited edition Staropramen cans were introduced to Ukraine & Russia in the spring of 2014 with another limited edition launch for the UK and 4 other European countries coming later this year. I love the look of the overall design. The green and cream color reflecting the Staropramen brand, combined with the black line art with the tight engraved look gives this a feeling of fun and sophistication.
Being an animal wrangler for film and video has to be a tough job. Training and getting a squirrel to behave like a human would be a completely impossible task for any animal wrangler. This is probably why The Mill went all CGI on the creation of the squirrel brew master for Smithwick’s a 300 year old brewery.
Director Simon McQuoid Worked with adam&eveDDB, and Gorgeous to create this very photorealistic squirrel for the 300-year old beer brand. It took this team five months to complete the spot, and two of those were dedicated to perfecting the look of the squirrel’s eye alone. Once again, it’s all about the details, and the craft. The song featured in the spot is the Kaiser Chiefs – Learnt My Lesson Well. I think that is fairly appropriate.