Beer

Getting All Squirrely on My Beer. The Mill for Smithwick’s.

Being an animal wrangler for film and video has to be a tough job. Training and getting a squirrel to behave like a human would be a completely impossible task for any animal wrangler. This is probably why The Mill went all CGI on the creation of the squirrel brew master for Smithwick’s a 300 year old brewery.

Director Simon McQuoid Worked with adam&eveDDB, and Gorgeous  to create this very photorealistic squirrel for the 300-year old beer brand. It took this team five months to complete the spot, and two of those were dedicated to perfecting the look of the squirrel’s eye alone. Once again, it’s all about the details, and the craft. The song featured in the spot is the Kaiser Chiefs – Learnt My Lesson Well. I think that is fairly appropriate.

Growler, A City Bike With a Purpose… Beer.

Would you look at that, a city bike designed with a dual purpose. Transportation, and transporting beer.

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Designed by Joey Ruiter, the bike makes a statement with it’s rugged inverted J frame, monarch spring loaded front fork, oversized beer holder (hence the name Growler), matte black finish and two speed internal kick back hub. The bike concept is a working sketch prototype according to the designer, but I personally hope they make this into a production bike soon.

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The bike has such a unique profile that separates it from all other city and commuter bikes. The frame is heavy duty, but the shape lends an air of lightness to the profile. Placement of the seat low, and inline with the top cross bar add a feeling of toughness and an old school bike aesthetic. The oversized 29 inch wheels can take on what ever city streets have to offer. The disc brakes and other features let you know that this is a modern bike.

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Then there is the holder for the “Growler” a one gallon bottle of cold hoppy goodness. Not a required feature for a city or commuter bike, but definitely a feature that puts a smile on my face.

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Using 125 Year Old Tech in the 21st Century.

This is one of those design/technology/promotional combinations that I love. As an extension to the Beck’s Record Label project, the brewer has created a beer bottle that is a record. Based on Thomas Edison’s cylinder recordings from the late 1800’s, Beck’s overcame technical and design challenges to bring this to life.

The bottle was in scribed with a track from the Auckland New Zealand band Ghost Wave. The band’s new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially built device based on Thomas Edison’s original cylindrical phonograph.

The project was conceived and produced by Shine Limited. The video below shows how Shine overcame challenges to make this work, and the final result. Nice innovation drawn from 125 year old technology.

Client: Beck’s New Zealand
Creative Agency: Shine Limited
Machine & Bottle Production: Gyro Constructivists
Making-of Video Production: VICE
Record Label: Arch Hill Recordings
Band: Ghost Wave
Album: Ages
Featured Single: Here She Comes

The Negotiation from Heineken.

This is just fun. Heineken created a hidden camera ambient campaign at a BO Concept store.  The stunt involved men, trying to convince their partner to buy stadium seats while shopping for furniture. I’m not going to give it away, but the video will put a smile on your face. I hope they publish out takes from this because I have a feeling those are just as good.