When I first watched this video on Vimeo, I was drawn in by the fantastic cinematography, and the atmosphere that is created in Alan Williams studio. The visuals hooked me but as his story, and discussion about process unfolded, I knew I was here for the full 8-minute duration. After watching it with the sound on, I muted the audio and watched it again, full screen and really looked at the way this was shot, edited, and composed. Ben Cox does a really nice job of framing his shots and using shallow depth of field to focus the viewer on specific elements within the frame. Lighting and color grading come together to really help enhance the story and create a mood that captures Alan Williams personality and the artwork he creates. This short has such a solid look, and great story hooks as well, it’s definitely going in the visual reference library for inspiration at a later date.