BESPOKE: custom-made <a bespoke suit> b : dealing in or producing custom-made articles.
The word bespoke itself is derived from the verb to bespeak, to “speak for something”, in the specialized meaning “to give order for it to be made”. The term bespoke in fashion is reserved for individually patterned and crafted men’s clothing, analogous to women’s haute couture, in contrast with mass manufactured ready-to-wear (also called off-the-peg or off-the-rack). While widespread in the United Kingdom, the term is rarely employed in the United States, although it may be used by some in the high-end tailoring business.
Italia Veloce creates top of the line bikes, that feature hand crafted artistic touches and cultural references. While the bikes might not be bespoke in the truest sense of the word, they are representative of fine Italian craftsmanship and quality; of a hand built object, a one of a kind piece of craftsmanship.
These hand built one of kind classical frames, are individually numbered and cataloged. Frame numbers are impressed by hand into the patch and attached to the bike when it is completed. The registration booklet that accompanies each bike is filled with detailed information about the frame’s characteristics along with information regarding the whole bicycle. Each modifacation of the bike or tuning is continuously noted in the booklet helping to maintain the bicycles provenance for the company’s historical archive. That provenance helps establish each bike as a unique work of hand crafted art.