Bicycle

Cyclo’s CYLO One.

Former head of design at Nike, Eric Duvauchelle has launched a new bicycle company that will be releasing it’s first bike in the next few months. “CYLO One” is a commuter bike that is still in it’s formative stages that you can help shape. If you go to the site you can take a quick survey that will provide feedback to the designers and allow for changes.

“CYLO One” features an ultra lightweight aluminum frame for easy carrying, better handling, and a more solid ride in urban terrain. The bike features a 205 lumen built in LED light and a self activating brake light that uses an accelerometer to turn on as you slow down. The lights are powered by an internal dynamo to eliminate the need for any external power supply . In addition to the frame tech and lights, CYLO One is driven by a carbon belt drive so there is no need for oil, which means your pants stay clean well at least free of chain oil.

The Shimano 3 speed Nexus internal gear hub is paired with Shimano mechanical disc brakes for maximum stopping power. CYLO One will be introduced in 3 colors, currently black, white and red. If you take the survey on the site, you can have input on things like more gears, more colors, extra features, and what things the smartphone app for the bike will have. Yes smartphone app for the bike.

The Transport For London Campaign.

Transport For London has launched a new print campaign featuring the lettering design work of Alex Trochut. The ads feature bicycles that creatively merge the message with the bike itself using the frame to spell out words like “Easy’, “Ride”, “Safe”, “Direct”. The eye catching ads are visually clever with eye popping color and a direct message. I hope that someone at TFL was smart enough to actually have these bike frames built, and is planning on using them as part of an ambient campaign extension for the printed pieces.

Wednesday Lust. The Rizoma 77|11 Metropolitan Bike.

Almost two centuries after it’s invention, the humble bicycle continues remain true to it’s roots while technologically advancing in design and materials. The 77|011 Metropolitan Bike from Rizoma is perfect example of this. It is a single speed fixed gear bike made from carbon fiber and billet aluminum construction. The materials used in the bike construction aid in keeping the bike light weight, and making sure the frame is extremely strong. The bike has softer lines with a slightly curved top, seat, and head tubes, and the attention to design detail is out standing. Simple clean lines combined with elegant geometry in the handlebar, crank, and seat assembly really make this bike stand out.

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Bikes By Me.

May is national bike month so I thought I would post some bike things. Well one bike thing now, and maybe another bike thing later. I came across the Swedish Bikes By Me website, and fell in love with these amazing fixed gear bikes. Europeans bike a hell of a lot more than urbanites in the USA and it’s a shame; but because bike culture is more established in places like Sweden we get bikes like these.

Bikes By Me are fully customizable fixed gear bikes where almost every surface can be given a different color. The possibilities are endless, and at 650 Euro, the price for one of these bikes isn’t that bad. Oh and shipping is free anywhere in the world.