Bicycles

Magnetic bike by Copenhagen Parts.

A little over a week ago my friend Markus showed me the new Civia bike he purchased for his daily commute to work. The thing is a beauty, and I have to admit that I’m a little jealous. The thing is since I have been suffering from reoccurring mild episodes of vertigo, I doubt I’ll be biking anywhere for awhile. The point of all of this is, that while perusing bike websites for that day that I can ride without falling over, I came across Magnetic Bike Lights from Copenhagen Parts.

What a great idea. No drilling, bolting, or ugly hardware to attach the light to your bike. The magnetic lights are designed to fit on any tubular steel frame. (Sorry carbon fiber, titanium, or aluminum  frame owners, your non-ferrous metal frames won’t work.) The lights turn on automatically when attached, and turn off when removed from the frame.

The lights use a battery driven LED which is mounted behind a lens that is designed to illuminate from the sides as well as straight ahead. This helps increase visibility to other bicyclist and motor vehicles you’ll be sharing the road with.

The lights are expected to be released this fall, and you can pre-order them here preorder@copenhagenparts.com.

Italia Veloce. Hand Crafted for You.

BESPOKE: custom-made <a bespoke suit> b : dealing in or producing custom-made articles.

The word bespoke itself is derived from the verb to bespeak, to “speak for something”, in the specialized meaning “to give order for it to be made”. The term bespoke in fashion is reserved for individually patterned and crafted men’s clothing, analogous to women’s haute couture, in contrast with mass manufactured ready-to-wear (also called off-the-peg or off-the-rack). While widespread in the United Kingdom, the term is rarely employed in the United States, although it may be used by some in the high-end tailoring business.

Italia Veloce creates top of the line bikes, that feature hand crafted artistic touches and cultural references. While the bikes might not be bespoke in the truest sense of the word, they are representative of fine Italian craftsmanship and quality; of a hand built object, a one of a kind piece of craftsmanship.

These hand built one of kind classical frames, are individually numbered and cataloged. Frame numbers are impressed by hand into the patch and attached to the bike when it is completed. The registration booklet that accompanies each bike is filled with detailed information about the frame’s characteristics along with information regarding the whole bicycle. Each modifacation of the bike or tuning is continuously noted in the booklet helping to maintain the bicycles provenance for the company’s historical archive. That provenance helps establish each bike as a unique work of hand crafted art.

 

Inverted Bike Shop, for 718 Cyclery by Show Love.

Show Love is a Social Content, Strategy, & Next Generation PR  company that has produced a number of videos for their clients to help extend brand presence. Thie latest release is “Inverted Bike Shop” for 718 Cyclery in Brooklyn New York.

This is a great example of how the back story behind a company can be a very powerful connecting force. This simple video documents the passion of the owner, his connection to his clients, and shows the very human side of his business. This is the kind of thing that is very hard to get from a website, a social network, direct mail, etc. By letting the owner of 718 Cyclery tell his story, in a short five minute film, Show Love has captured and presented something real, and captivating.This is the kind of thing that has real linger time. It gets you interested, and pulls you in for more. It works.

Do yourself a favor, and go to Show Love’s vimeo channel and check out the rest of the films they have produced. I think you’ll be impressed.

 

Mountain Riders Keep it Clean.

Keeping with my posts about bikes, and cycling over the last few days I thought I would share this print ad from Paris based Publicis Conceil. The piece is for Mountain Riders. The illustration is nice little infographic about pollution on mountain trails, rendered in a way that would appeal to any mountain biker. The silhouette of each category looks like a trail profile, but is actually a graph that shows pollution increases from 1935 forward. I love the color pallet, and the three dimensional quality of the chart. Clean yet very effective for a public service announcement.