Bikes

“BC Moments”. A 14 Foot Bike Dispensing Vending Machine.

This giant vending machine promotion from Tourism British Columbia is absolutely wonderful. Currently located in the Justin Herman Plaza in San Francisco, the vending machine encourages passersby to interact with the touch screen surfaces to win prizes related  tourism in British Columbia. The machine dispenses everything from mountain bikes, to kayaks, to picnic blankets. The 14 foot tall machine is part of the BC Moments campaign and will be moving to other large metropolises over the summer.

Magnetic bike by Copenhagen Parts.

A little over a week ago my friend Markus showed me the new Civia bike he purchased for his daily commute to work. The thing is a beauty, and I have to admit that I’m a little jealous. The thing is since I have been suffering from reoccurring mild episodes of vertigo, I doubt I’ll be biking anywhere for awhile. The point of all of this is, that while perusing bike websites for that day that I can ride without falling over, I came across Magnetic Bike Lights from Copenhagen Parts.

What a great idea. No drilling, bolting, or ugly hardware to attach the light to your bike. The magnetic lights are designed to fit on any tubular steel frame. (Sorry carbon fiber, titanium, or aluminum  frame owners, your non-ferrous metal frames won’t work.) The lights turn on automatically when attached, and turn off when removed from the frame.

The lights use a battery driven LED which is mounted behind a lens that is designed to illuminate from the sides as well as straight ahead. This helps increase visibility to other bicyclist and motor vehicles you’ll be sharing the road with.

The lights are expected to be released this fall, and you can pre-order them here preorder@copenhagenparts.com.

Inverted Bike Shop, for 718 Cyclery by Show Love.

Show Love is a Social Content, Strategy, & Next Generation PR  company that has produced a number of videos for their clients to help extend brand presence. Thie latest release is “Inverted Bike Shop” for 718 Cyclery in Brooklyn New York.

This is a great example of how the back story behind a company can be a very powerful connecting force. This simple video documents the passion of the owner, his connection to his clients, and shows the very human side of his business. This is the kind of thing that is very hard to get from a website, a social network, direct mail, etc. By letting the owner of 718 Cyclery tell his story, in a short five minute film, Show Love has captured and presented something real, and captivating.This is the kind of thing that has real linger time. It gets you interested, and pulls you in for more. It works.

Do yourself a favor, and go to Show Love’s vimeo channel and check out the rest of the films they have produced. I think you’ll be impressed.

 

Mountain Riders Keep it Clean.

Keeping with my posts about bikes, and cycling over the last few days I thought I would share this print ad from Paris based Publicis Conceil. The piece is for Mountain Riders. The illustration is nice little infographic about pollution on mountain trails, rendered in a way that would appeal to any mountain biker. The silhouette of each category looks like a trail profile, but is actually a graph that shows pollution increases from 1935 forward. I love the color pallet, and the three dimensional quality of the chart. Clean yet very effective for a public service announcement.