This giant vending machine promotion from Tourism British Columbia is absolutely wonderful. Currently located in the Justin Herman Plaza in San Francisco, the vending machine encourages passersby to interact with the touch screen surfaces to win prizes related tourism in British Columbia. The machine dispenses everything from mountain bikes, to kayaks, to picnic blankets. The 14 foot tall machine is part of the BC Moments campaign and will be moving to other large metropolises over the summer.
A little over a week ago my friend Markus showed me the new Civia bike he purchased for his daily commute to work. The thing is a beauty, and I have to admit that I’m a little jealous. The thing is since I have been suffering from reoccurring mild episodes of vertigo, I doubt I’ll be biking anywhere for awhile. The point of all of this is, that while perusing bike websites for that day that I can ride without falling over, I came across Magnetic Bike Lights from Copenhagen Parts.
What a great idea. No drilling, bolting, or ugly hardware to attach the light to your bike. The magnetic lights are designed to fit on any tubular steel frame. (Sorry carbon fiber, titanium, or aluminum frame owners, your non-ferrous metal frames won’t work.) The lights turn on automatically when attached, and turn off when removed from the frame.
The lights use a battery driven LED which is mounted behind a lens that is designed to illuminate from the sides as well as straight ahead. This helps increase visibility to other bicyclist and motor vehicles you’ll be sharing the road with.
The lights are expected to be released this fall, and you can pre-order them here firstname.lastname@example.org.
Show Love is a Social Content, Strategy, & Next Generation PR company that has produced a number of videos for their clients to help extend brand presence. Thie latest release is “Inverted Bike Shop” for 718 Cyclery in Brooklyn New York.
This is a great example of how the back story behind a company can be a very powerful connecting force. This simple video documents the passion of the owner, his connection to his clients, and shows the very human side of his business. This is the kind of thing that is very hard to get from a website, a social network, direct mail, etc. By letting the owner of 718 Cyclery tell his story, in a short five minute film, Show Love has captured and presented something real, and captivating.This is the kind of thing that has real linger time. It gets you interested, and pulls you in for more. It works.
Do yourself a favor, and go to Show Love’s vimeo channel and check out the rest of the films they have produced. I think you’ll be impressed.
This afternoon I spent a couple of hours at Union Station in the Cross Roads district of Kansas City, checking out the “Art of the Chopper” motorcycle show that is going on there for the next month. I made two mistakes; first I forgot to grab my DSLR, and second I didn’t spend enough time going through the show.I say that because these really are works of art that need to be examined and scrutinized for their detail and craftsmanship. Below is a pretty weak slide show of images I snapped on my iPhone. I call it weak, because the iPhone has some difficulty focusing, on extremely shiny, well lit objects. Some of the images have weird focus points, or are slightly out of focus all together.
So what’s a guy to do? I’ll tell you what. I am going to go back to the show, loaded for bear and get some better images. Images that I will upload to this post and replace the current slide show with.