Today marks the fifth anniversary of the blog. 2440 posts later here we are. If you read this on a regular basis, thanks. If I annoy the hell out of you with my daily posts that auto feed to social media sites, sorry. I have to admit, I’m kind of surprised that I’ve kept this up as long as I have. I thought I would have dropped it a couple of years ago at least. With that said, I’m going to go celebrate now, with a fine happy hour cocktail.
A few years back a colleague asked me what I thought the next big social network/micro blogging site would be and I half jokingly replied Tumblr. At the time my comment was dismissed with the belief that Tumblr was just another social site in an ocean of social media outlets. My colleague was somewhat justified in dismissing me. Tumblr had been around since 2007 and wasn’t really gaining much ground in the world of micro blogging. Then something changed, and Tumblr caught the eye of Yahoo.
Through out Yahoo!’s history they have been known for buying some really great, and some not so great startups, and letting some of them wither and die. What Yahoo! plans for Tumblr is unknown. Right now they are functioning as an autonomous group, and simply displaying Yahoo! ads within the space. One thing is certain, Tumblr is on the rise and the numbers don’t lie.
I just realized that this marks the four year anniversary of this blog which started out as an experiment that was only going to live for 1 year. It’s a little hard to believe that I’ve been doing this on a daily basis for this long. With 2068 posts made over the last 1460 days, I’m averaging about 1.86 posts a day. Now that isn’t exactly accurate since I’ve missed days over the last 4 years, and have on a regular basis posted more than twice a day. Well here’s to another 4. Now if this thing would just make some money.
Over the last 12 months my blog has seen a steady increase in traffic, with about 18 percent growth month over month. This is not some random occurrence. It is happening because the posts I write at night are scheduled to post at peak periods through out the day. The info graphic from Kiss Metrics below, breaks down what they call the “Science of Social Timing”, and how what you post on Facebook, Twitter, or your blog, is effected by the time that you post it.
What I have discovered is, the best way for me to post is in staged releases from around 10 AM, to About 5 PM, based on the number of posts I have for any given day. That means usually one at 10, one at noon, and one around 5. Most re-tweets are made between 5PM and 6PM with an average of about 6 percent. Most click-throughs from both Facebook and Twitter occur around noon, between 5 and 6, and on weekends, which makes sense when you think about people’s social surfing habits.
The graphic below has a ton of useful information if you are trying to increase traffic to your site, or bolster your Social Media presence.