Happy Birthday To Me.

Today marks the fifth anniversary of the blog. 2440 posts later here we are. If you read this on a regular basis, thanks. If I annoy the hell out of you with my daily posts that auto feed to social media sites, sorry. I have to admit, I’m kind of surprised that I’ve kept this up as long as I have. I thought I would have dropped it a couple of years ago at least. With that said, I’m going to go celebrate now, with a fine happy hour cocktail.

tumblr Emerges From the Tumble Weeds.

A few years back a colleague asked me what I thought the next big social network/micro blogging site would be and I half jokingly replied Tumblr. At the time my comment was dismissed with the belief that Tumblr was just another social site in an ocean of social media outlets. My colleague was somewhat justified in dismissing me. Tumblr had been around since 2007 and wasn’t really gaining much ground in the world of micro blogging. Then something changed, and Tumblr caught the eye of Yahoo.

Through out Yahoo!’s history they have been known for buying some really great, and some not so great startups, and letting some of them wither and die. What Yahoo! plans for Tumblr is unknown. Right now they are functioning as an autonomous group, and simply displaying Yahoo! ads within the space. One thing is certain, Tumblr is on the rise and the numbers don’t lie. 


Happy Anniversary To Modular 4.

I just realized that this marks the four year anniversary of this blog which started out as an experiment that was only going to live for 1 year. It’s a little hard to believe that I’ve been doing this on a daily basis for this long. With 2068 posts made over the last 1460 days, I’m averaging about 1.86 posts a day. Now that isn’t exactly accurate since I’ve missed days over the last 4 years, and have on a regular basis posted more than twice a day. Well here’s to another 4. Now if this thing would just make some money.


It’s All About Timing. “The Science of Social Timing”.

Over the last 12 months my blog has seen a steady increase in traffic, with about 18 percent growth month over month. This is not some random occurrence. It is happening because the posts I write at night are scheduled to post at peak periods through out the day. The info graphic from Kiss Metrics below, breaks down what they call the “Science of Social Timing”, and how what you post on Facebook, Twitter, or your blog, is effected by the time that you post it.

What I have discovered is, the best way for me to post is in staged releases from around 10 AM, to About 5 PM, based on the number of posts I have for any given day. That means usually one at 10, one at noon, and one around 5. Most re-tweets are made between 5PM and 6PM with an average of about 6 percent. Most click-throughs from both Facebook and Twitter occur around noon, between 5 and 6, and on weekends, which makes sense when you think about people’s social surfing habits.
The graphic below has a ton of useful information if you are trying to increase traffic to your site, or bolster your Social Media presence.

Modular 4 KC, WordPress 2010 in Review.

Last year, I had a goal to post at least one new thing a day on my blog. I hit that goal and on some days I was able to surpass it. This morning while checking email, I got an email from the folks at WordPress telling me how my blog fared over the last 365 days. The numbers are below. What I think is really fun, are the things that were my top posts for 2010, especially since the biggest hits came for things I posted in December of 2009.

Thanks to everyone that visited my blog and look for more over the coming year.

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

About 3 million people visit the Taj Mahal every year. This blog was viewed about 78,000 times in 2010. If it were the Taj Mahal, it would take about 7 days for that many people to see it.

In 2010, there were 450 new posts, growing the total archive of this blog to 631 posts.

The busiest day of the year was December 7th with 1890 views. The most popular post that day was Alfred Preis Architect, USS Arizona Memorial.

Where did they come from?

The top referring sites in 2010 were,,,, and Google Reader.

Some visitors came searching, mostly for mercedes logo, office design, uss arizona memorial, uss arizona, and max huber.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Alfred Preis Architect, USS Arizona Memorial December 2009


Some of the Best in Design for 2009 December 2009
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Design Friday. iPad Cases for Your Shiny New Toy. April 2010
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Porsche Racing Posters, and Max Huber January 2010


Mercedes-Benz Social Media Plans for the A-Class. April 2010
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The Package Project. Social Networking the Old Fashioned Way.

In the last 5 years we have seen an explosion of Social Networking and Micro Blogging sites. We utilize them to keep in touch with friends, family, colleagues, and the occasional random individual. People spend countless hours interacting with these sites, and what is very clear is, social networking in many ways is about the time invested. While these sites offer instant and almost addictive communication with large groups of people, there are some that miss the older forms of social interaction. In a world where a Flash animation, or a 140 character comment about a birthday, or other important event, there can be a certain lack of sincerity in the sentiment or the time it took to post it.

This is where the folks at the Package Project comes in. Package Projects goal is to build a physical network of interactions by sending creative, hand crafted, colorful packages to other bloggers around the world.

“The Package Project is an exchange aimed to connect bloggers around the world and to grow the blogging community even further. It is all about swapping pretty packages and handmade delights. The packaging only makes the exchange more fun so get creative…strings, manila tags and ribbons galore.”

If you participate in the Package Project you learn about your blogging partners through the creativity of the package they send. And the anticipation that is created through the process helps to build more meaningful interactions due to the time taken to hand craft your package.

Like online Social Networking the Package Project is also about the time invested, but unlike online Social Networking, the Package Project offers a slightly higher level of sincerity based on the time that is spent in creating something by hand. I find  the Package Project to be very interesting, and it makes me wonder if this marks a beginning to a possible Social Networking backlash. It’ll be interesting to see  what this leads to and how successful it ends up being.