Some of these I like better than others. I think Burger King should seriously consider going with the hand lettered logo created by Sara Marshall as part of her lettering project Brand by Hand. Other’s like the Coca-Cola logo just aren’t doing it for me. None the less it’s an interesting project, especially when you consider just how hot hand lettering is these days.
One of the the things I really love about these is the skill of execution. By that I mean it is solid hand lettering, that looks good. Not some sketchbooky I don’t give a rip about things like kerning, stuff which seams to have gained huge ground in the design community as of late. As someone that learned how to hand letter decades ago by hand painting store front sings, I have a solid appreciation for the skills it takes to letter like this.