You might have put “branding”, or “brand development” as a skill on your LinkedIn profile, because at one point in time you worked on a “branding” project for your company or a client. By default that doesn’t mean you really know about branding. I say that because brands and branding are so complex by nature it would be hard to define it as a single skill. If you have any doubts about what I am saying, watch the video below, then ask yourself are you an expert at all the things talked about in this 3 minute video. I say expert, because if you are going to add it to your work profile on a social network designed to get you work, you better have done more than occasionally worked on a branding project.