Brand

Samsung Unpacks 36 Million Viral Views on YouTube.

The power of viral. The video below dropped less than a week ago on YouTube and it already has more than 36 million views. No it doesn’t use some magic formula, and no it wasn’t lucky. It went viral because it plays off of the genre of “unboxing” videos that are all over the internet, and because the production value of the video is rock solid. When combined with the Samsung brand, the nostalgia that surrounds some vintage tech, and the possibility that you might see some piece of unreleased gear, things get a bit nutty.

“From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to our first MP3 phone. We introduced the S Pen with the Galaxy Note series and paved the way for Phablets. We’ve even climbed mountains to make the first 3G call from Everest. Gone underwater to test the ability of the Galaxy S5 and curved glass to create the first dual edge screen smartphone.

Wherever there’s a barrier, we see it as an invitation to go further, together.

Who knows where progress will take us.”

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Brazen.

In 2013 a group of artists, animators, scientists, writers, designers, producers, and marketers formed Brazen Animation with one purpose. “In a world saturated with “Throw Away Entertainment” we have only one goal: to tell inspirational stories with meaning and purpose.” To achieve that goal, they work on commercials while they develop their own feature projects. The video below is a fabulous example of the quality of the animated work they produce. It features “Iggy” who represents the Brazen spirit within each of us that is passionate, bold, unique, accountable, autonomous, collaborative, and classy.

How It’s Made. Triada Studios & Shoghakat TV.

Most of us take for granted the amount of work that goes into a 15 or 30 second TV commercial or promo. The 4 videos below from Armenian Triada Studio is a great example of what I am talking about. The first two spots show the final rebrands for Shoghakat TV. The second 2 show the amount of compositing, green screen, 3D, VFX, color grading and additional post work needed to make these spots pop. This is some really nice work, that probably goes unnoticed by most people.

The Right to Brand

You might have put “branding”, or “brand development” as a skill on your LinkedIn profile, because at one point in time you worked on a “branding” project for your company or a client. By default that doesn’t mean you really know about branding. I say that because brands and branding are so complex by nature it would be hard to define it as a single skill. If you have any doubts about what I am saying, watch the video below, then ask yourself are you an expert at all the things talked about in this 3 minute video. I say expert, because if you are going to add it to your work profile on a social network designed to get you work, you better have done more than occasionally worked on a branding project.

LAX’s Bradley International + Digital Kitchen = Wow.

I love to travel, but I hate being stuck in the airport waiting for a flight. I think it’s because most airport terminals feel dirty, transient, uncomfortable, and uninviting. It is the nature of a space that has so many people pass through it on a daily basis. LAX depending on where you are, can be horrid, or great. The Bradley International terminal is a space that for the most part isn’t that bad, and now thanks to Digital Kitchen might be much better. The video below showcases the amazing work Digital Kitchen created, blending Story, Sculpture, and Brand into an inviting and evocative experience.

“For the epic digital landscape in LAX’s new Bradley International Terminal, we created engaging content at the intersection of sculpture, story and brand.”

“Best Job” Wieden+Kennedy’s Latest for P&G.

Just in time for Mother’s Day, Procter and Gamble have released a new commercial for the upcoming 2012 London Olympic Games. ” Best Job”, was produced by Wieden+Kennedy in Portland, under the supervision of Creative Director Karl Lieberman. What I love about this spot is how it is a great example of how to reach beyond typical brand perceptions, by creating something that is truly moving and touching.

Everything about this ad is the opposite of what you think of about Proctor and Gamble. If I hadn’t known who this spot was for when I first saw it, I probably would have pegged it for Nike, or another athletic company. It isn’t until the very end of the spot that P&G is tied in, and by that time you are hooked.

Beautifully shot and edited, this 2 minute spot tells multiple stories that all have the same outcome. A proud mother watching their child rise above the rest in the greatest athletic competition on earth. Wonderful camera angles, and lighting capture the growth of 4 children as they become Olympians. 10 or more years is compressed into just over two minutes of footage. Only the last 10 seconds of the piece references P&G and I think this is why it works so well. The spot helps to humanize the brand as you relate to the people in the video.

Once again, a great job from the folks at Wieden+Kennedy.