Branding

30 Brands Pronounced Correctly.

The infographic below is from the UK printing company Oomph that shows you the correct pronunciation of 30 famous brand names that most people get wrong. Everyone should read and memorize the correct way to pronounce these brands, so the next time you hear someone say it wrong, you can correct them. Because everyone wants to be corrected by a stranger. Especially when that stranger is correcting you on how to pronounce brands like Givenchy, Louis Vuitton, and IKEA. The good news is I now know how to pronounce Miele, so when I go to Nebraska Furniture mart to buy a new dishwasher I won’t sound like a complete fool.

SaidWrong

Samsung Unpacks 36 Million Viral Views on YouTube.

The power of viral. The video below dropped less than a week ago on YouTube and it already has more than 36 million views. No it doesn’t use some magic formula, and no it wasn’t lucky. It went viral because it plays off of the genre of “unboxing” videos that are all over the internet, and because the production value of the video is rock solid. When combined with the Samsung brand, the nostalgia that surrounds some vintage tech, and the possibility that you might see some piece of unreleased gear, things get a bit nutty.

“From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to our first MP3 phone. We introduced the S Pen with the Galaxy Note series and paved the way for Phablets. We’ve even climbed mountains to make the first 3G call from Everest. Gone underwater to test the ability of the Galaxy S5 and curved glass to create the first dual edge screen smartphone.

Wherever there’s a barrier, we see it as an invitation to go further, together.

Who knows where progress will take us.”

Johnnie Walker. “Dear Brother”.

Not to be a downer during the holidays, but the video below while quite beautiful, does have a bit of a dark twist to it. The story however, rings true to what Johnnie Walker’s brand stands for.

The ad was produced as pure spec work by two students, Daniel Titz and Dorian Lebherz, who are currently studying at  Film Academy of Baden-Württemberg. What they have produced is a hauntingly beautiful piece of cinematography that captures the Scottish landscape while weaving a story that draws you in, building up to an unexpected finally.

This is the kind of work that just goes to show how much the game has changed in the last ten years. 2 students, with no real budget, and a small crew produced an epic spot for Johnnie Walker that rivals and or beats anything a big budget agency would have produced for an outrageous amount.

In the video you see two brothers walking across the foggy terrain of Scotland’s Isle of Skye, what feels like their childhood home. As the progress a poetic voiceover tells their story and connection. The script and the voice over lead you into the narrative as the two brothers climb over rocky hills and mountains to the destination of an abandoned farmhouse. The product makes a brief appearance as the two have a drink before continuing to the edge os a cliff and the dramatic conclusion. The spot is memorable, and ties directly into the bonding that happens with family over a drink, at the outcome of a stressful event. Powerful stuff. Great work.

This dropped on YouTube 3 days ago. It already has more than 2 million views, and with good reason.

Actors: Robin Guiver, Mathew Lewis-Carter
Voice Actor: John “Bang” Reilly

Idea: Daniel Titz & Dorian Lebherz
Director: Dorian Lebherz & Daniel Titz
Producer: Madlen Folk & Johann Valentinitsch
DoP: Jan David Günther
Editor: Raquel Caro Nunez
Visual Effects/Compositing: Daniel Titz & Dorian Lebherz
Film Music: Renée Andre Abe
Sound Design: Marvin H. Keil

CARE

Just under a week ago, Paris was rocked for the second time in less than year by senseless terrorist attacks. Over the last 6 days the news has been filled with more information about the attacks, and the possibility of more. In times like these it is often hard to imagine how much good is going on in the world, but occasionally we get reminded of it. Today I was looking around for visual inspiration for a new project I am starting when I came across this animated short by Hue&Cry for CARE. The animation is fantastic, the script and narration filled with hope, as it tells the story of how CARE started and evolved over the last 70 years.

It’s always tough to tell a brand’s story. It’s even tougher when the story spans 70 years of evolution and progress. But the toughest part about telling this story was truly honoring one of the oldest and greatest humanitarian foundations on the globe.’Power of a Box’ touches on the history, the evolution and the sheer scope of the work that the CARE Foundation has been delivering since the first half of last century, an effort that has improved the lives of a billion people in 90 countries around the world.

Then we took it another step. The core message and visuals of ’Power of a Box’ have been translated to an additional :30 and :15, as well as print, digital and social medias to create a new campaign for CARE. Our hope is that an organization that was at one point the ‘go to’ for humanitarian contribution will again become a house hold name that people know and trust, and we look forward to continuing to push their message and help them deliver lasting change.

Written and Directed by Hue&Cry
Original Music and Sound Design by Antfood
Narrated by Matt Dillon

The Gentleman’s Wager. Johnnie Walker Blue.

A year ago Johnnie Walker Blue released an online short film titled Gentleman’s Wager. The film featured Jude Law and  Giancarlo Giannini, a big budget and some serious production value. Like other big brands Johnnie Walker’s foray into the long format online commercial was a winner. To follow it up they have released the second short film, and like last year where the bet was for Giannini’s rare yacht, this year it is for a rare Italian sports car.

The new 11-minute film, is another wager, this time starting at Giannini’s beautiful Italian palazzo, and a road race from just south of Rome to Monaco.

Along the way Law meets a beautiful woman, played by Chinese actress Zhao Wei and helps her fix her car. He breaks down on several occasions, and arrives in Monaco with moments to spare. In addition to Zhoa, there are cameos by Formula 1 heroes Mika Häkkinen and Jenson Buttonas well.

Like the first film, this one was once again directed by Jake Scott through RSA. The film is gorgeously shot in the world of the uber rich, and the production value is just as good as the first. Once again we have a big budget production exclusively for the internet, and while some might say this is a huge risk, I think this kind of storytelling to extend the brand is going to pay off.