brands

30 Brands Pronounced Correctly.

The infographic below is from the UK printing company Oomph that shows you the correct pronunciation of 30 famous brand names that most people get wrong. Everyone should read and memorize the correct way to pronounce these brands, so the next time you hear someone say it wrong, you can correct them. Because everyone wants to be corrected by a stranger. Especially when that stranger is correcting you on how to pronounce brands like Givenchy, Louis Vuitton, and IKEA. The good news is I now know how to pronounce Miele, so when I go to Nebraska Furniture mart to buy a new dishwasher I won’t sound like a complete fool.

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So You Think You Know What Brings a Brand to Life?

Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative  but being an expert at branding is a very complex skill, because branding in an extremely complex thing.

For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.

The Right to Brand

You might have put “branding”, or “brand development” as a skill on your LinkedIn profile, because at one point in time you worked on a “branding” project for your company or a client. By default that doesn’t mean you really know about branding. I say that because brands and branding are so complex by nature it would be hard to define it as a single skill. If you have any doubts about what I am saying, watch the video below, then ask yourself are you an expert at all the things talked about in this 3 minute video. I say expert, because if you are going to add it to your work profile on a social network designed to get you work, you better have done more than occasionally worked on a branding project.

Lambretta Watches.

logohomeI like, and own a number of fine timepieces. I also used to own a very nice Lambretta back in the day.  Actually I wish I still had my TV 175, but alas it went away years ago, and I simply don’t have the time and patience to maintain one these days. The scooter is not the subject of this post, neither are luxury timepieces. This post does however combine Lambretta, and watches.

Lambretta, still manufactures motor scooters, although none of them in my opinion are as iconic as the classics from the 1960’s. That doesn’t mean they aren’t stylish designs, I just prefer the look of the vintage scooter. Lambretta like so many other brands has branched out over the last few years and now extends their name to lifestyle accessories that help promote the primary brand. In this case Lambretta has developed a line of Swiss made watches along with a handful of other fashion accessories.

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These watches are modern fashion accessories with a Lambretta inspired retro twist. The watch collection is clearly inspired by the look, design, and spirit of Lambretta scooters. The watches feature unique designs that are inspired by Lambretta’s racing history and mod scooter culture of the 1950’s and 60’s. While I wouldn’t compare these to something like a Rolex, they are fun, and the retro design styling looks great. The watches range from the simple minimalist “Franco: design, to the racing inspired chronograph “Imola”. The entire collection has a really nice look to it, and they appear to be well constructed with solid materials.  Like the Lambretta scooter, these watches are eye-catching, and have an affordable price point.

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How a Five Year Old Sees Your Brand.

They say a picture is worth a thousand words, and in the case of a logo or brandmark that is a golden rule. Your logo needs to communicate what the company, brand or product is visually with little or no help from words. This isn’t always the case, but a good logo can tell you what the company, or brand is about in a quick glance.

The video below is simply wonderful. It is the impression logos leave on a five year old as they are shown to her. One very interesting thing, is her response at age five to some very well known logo types. As you watch the video, listen for her reaction as certain global brands are shown.

5 Dimensions of Brand Personality

It’s Saturday, and I have spent the morning  reading and drinking coffee. I’m actually feeling kind of lazy and thinking about the screening of the documentary I worked on earlier this year. So, because I am feeling lazy, and not in the mood to post some lengthy piece with loads of pictures, and such I am going to post a quick break down of the 5 dimensions of brand personality. (I just saw a bunch of you roll your eyes.)

How many times have you heard the statement, “the consumer owns the brand”?

It would probably be safe to say you’ve heard it a dozen or so times, and possibly  uttered it yourself,  because it happens to be true.  No matter what the product or service that an organization is offering to its target audience , success or failure is dependent upon the consumers’ buying in to  what they’re selling.

Consumers make purchasing decisions based on any number of factors  they associate with individual brands, and companies spend millions on advertising and marketing activities so that they can influence what those associations might be.  Just as we each choose our friends based on their personalities, brands can elicit the same sort of response in consumers.  In light of this, wouldn’t it be interesting to know which human personality traits consumers tend to apply to brands?

Well, it’s good thing for us that someone has studied this and given us a few answers:

1st Dimension – SINCERITY

Consumers interpret sincere brands as being down-to-earth, honest, wholesome, and cheerful.  Sure, some people find Rachael Ray annoying, but more people find her endearing – the kind of woman you can sit down with for a chat at the kitchen table.

2nd Dimension – EXCITEMENT

The most exciting brands are daring, spirited, imaginative, and on the cutting edge.  Not only are Burton snowboards on the cutting edge of technology and performance, the products bearing the Burton name are designed with their audience in mind.  Funky graphics and forward-thinking designs make Burton a leader in their competitive industry.

3rd Dimension – COMPETENCE

Reliability, intelligence, and success are the traits associated with these brands.  Even in these trying economic times, there are a few financial services firms that still manage to play well in consumer minds.  Charles Schwab is the stable, successful, smart guy next door who can tell you what to do with your 401k allocations.

4th Dimension – SOPHISTICATION

A brand that is sophisticated is viewed as charming and fit for the upper classes.  When it comes to esteem and seemingly eternal longevity, the Chanel brand is unequaled.  In good times and bad, this brand remains strong as a symbol of a life lived in all the right places, doing all the right things.

5th Dimension – RUGGEDNESS

Interestingly, consumers pick up on this personality dimension quite well.  Rugged brands are seen as outdoorsy and tough.  The North Face has built an empire by outfitting people who actually do scary outdoorsy things, and those who just like to look good on the streets of NYC.