Brazil

Rio De Janeiro in 8K.

With the Olympics in full swing down in Brazil, I thought it would be nice to post a little video, that shows Rio in all its 8K glory. No, the video doesn’t show the slums, trash, polluted beach fronts, or other not so nice visuals of Rio. What it does show is an 8K timelapse of the city that does justice to its overall beauty and history. Created by Scientfantastic 3 years ago the video was shot in Ultra HD 4K and 8K within the city of Rio De Janeiro and at the famous Iguazú Falls on the border of the Brazilian state of Paraná and the Argentinian province of Misiones. Yes Brazil is a country with a ton of problems, and Rio isn’t perfect, but this video shows how beautiful it can be and why Rio is one of the most visited cities in the southern hemisphere.

Here Comes Summer. Lets Go Swimming.

It is the first day of summer in the Northern Hemisphere. Summer officially began at 6:34 p.m. EDT, and what better way to celebrate than by showing a series of paintings that capture one of summers official past times, swimming. The paintings below are from a series of swimming figures painted by Colombian illustrator and painter Pedro Covo. Covo was born in Cartagena de Indias – Colombia, graduated from Visual Arts in the Javeriana University of Bogota in 2011. The figurative paintings capture the figures as they are obscured by the splashes and movement of the water rendered in frenetic splatters of paint, bold strokes, and sinuous line that seems to melt into the deep blues, greens and gray’s of the water itself. There is a dream like quality to each of them that really appeals to me, an almost abstract quality that allows you to get lost in each painting. I’d love to see these in person, since your computer screen leaves out so many details.

Covo most recently exhibited at Río Laboratorio, and has has been shown internationally  since 2013. We are in the midst of an early summer heatwave here inn the midwest and these make me want to take the day off and head to the pool.

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Le Cube, Senna, in the heart of Brazil.

Racing fans this is for you. The animation below from Le Cube is about the legendary Formula One driver Ayrton Senna made specifically for the Olympic Games in Brazil. Beautiful Fluid animation paired with a story about winning, and overcoming obstacles. This has such a great look to it, really, really nice work. As Le Cube said, “If you want to take a peep into our souls in one of our projects, this is it. This is the kind of project for which Le Cube exists.” and it shows. When you are given the opportunity to work on a project like this, you pull out all the stops.

World Cup Stadiums By Portugese illustrator André Chiote.

The 2014 World Cup is wrapping up and it’ll be another four years before football fever takes over the world again. Unless you have been living under a rock for the last month, you probably know that the current World Cup games are being played out in Brazil, with the final four teams playing the last semi final matches this week. Over the last month teams from around the world have played in 12 stadiums across Brazil, and Portugese illustrator André Chiote has illustrated five o them focusing on unique architectural details, using a color pallet based on the Brazilian flag with green blue and yellow. The illustration style is clean and simple with a nod to the international style of the 1960’s that brings a strong visual impact to the posters. Great stuff.

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“Almost”, The Best Organ Donor PSA In Years.

Selling the message of organ donation can be tricky. You don’t want to come across with the heavy handed big brother approach, and telling people it’s the right thing to do can fall on deaf ears. Brazilian agency, Propeg decided to take another approach, one that hooks the viewer with security camera footage, and then delivers a subtle message at the end of the PSA. The visuals are powerful, and as you watch you are left wondering in amazement at just how lucky the individuals in these clips are. “Anyone can have a second chance. Donate Organs.”

Peugeot 208 Wacky Races

Playing off vintage car culture, Saturday morning cartoons, and movies like “The Great Race” Y&R São Paulo has created a nice little 30 second spot for the Peugeot 208. The spot is filled with really nice CGI blended with live action footage and completely goof ball story line. The spot was directed by Antoine Bardou-Jacquet, with post production work being handled by ETC London who did a stellar job of compositing and color grading on the final spot. How many cartoon character references can you make out?

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Victor Sant’Anna, Rui Branquinho
Creative Team: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producer: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC London
Sound Production Company: A9 audio
Sound Producer: Apollo 9, Henrique Racz
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK

Who Wants to Learn to Draw?

I am a firm believer of keep it simple when it comes to design. Especially when it applies to advertising. An advertiser has a very short time frame to capture someones attention, and leaving a lasting impression requires a simple message with impact.

The print campaign below does a really effective job of this. Simply editorial that conveys a direct message. Visuals that sell the service with a bit of humor, and a lasting visual impression. A simple call to action, “Go to the website to learn more”. What a really nice job from Master Roma Waiteman, in Curitiba, Brazil.

Fundacao_Cultural_drawing_1 Fundacao_Cultural_drawing_2 Fundacao_Cultural_drawing_3Agency: Master Roma Waiteman, Curitiba, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Director: Rafael Guth
Copywriter: Thiago Gabardo
Illustrator: Magma Image