Selling the message of organ donation can be tricky. You don’t want to come across with the heavy handed big brother approach, and telling people it’s the right thing to do can fall on deaf ears. Brazilian agency, Propeg decided to take another approach, one that hooks the viewer with security camera footage, and then delivers a subtle message at the end of the PSA. The visuals are powerful, and as you watch you are left wondering in amazement at just how lucky the individuals in these clips are. “Anyone can have a second chance. Donate Organs.”
Playing off vintage car culture, Saturday morning cartoons, and movies like “The Great Race” Y&R São Paulo has created a nice little 30 second spot for the Peugeot 208. The spot is filled with really nice CGI blended with live action footage and completely goof ball story line. The spot was directed by Antoine Bardou-Jacquet, with post production work being handled by ETC London who did a stellar job of compositing and color grading on the final spot. How many cartoon character references can you make out?
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Victor Sant’Anna, Rui Branquinho
Creative Team: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producer: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC London
Sound Production Company: A9 audio
Sound Producer: Apollo 9, Henrique Racz
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK
I am a firm believer of keep it simple when it comes to design. Especially when it applies to advertising. An advertiser has a very short time frame to capture someones attention, and leaving a lasting impression requires a simple message with impact.
The print campaign below does a really effective job of this. Simply editorial that conveys a direct message. Visuals that sell the service with a bit of humor, and a lasting visual impression. A simple call to action, “Go to the website to learn more”. What a really nice job from Master Roma Waiteman, in Curitiba, Brazil.Agency: Master Roma Waiteman, Curitiba, Brazil Creative Directors: Flavio Waiteman, Victor Afonso Art Director: Rafael Guth Copywriter: Thiago Gabardo
Illustrator: Magma Image
Yesterday the world lost one of it’s great architects. Oscar Niemeyer died at the distinguished age of 104.
Niemeyer was born in Rio de Janeiro, on December 15 1907. A graduate of Escola Nacional de Belas Artes, and the Harvard Graduate School of Design Niemeyer cut his teeth working for his father’s typography house and as a draftsman for local architects in Rio de Janeiro. His style was definitively modern, yet it possessed a sensual quality that softened it against modernisms sometimes cold hard edges. Even past 100 Niemeyer still continued to work and go to his office daily, working on planning new buildings including an auditorium for Brasília. There are quite a few memorials, and obituaries being posted online today, and while I could expound on his genius and talent, I’ll leave that to others. Instead the video below is a 2010 documentary about Niemeyer produced and directed by Sérgio Alexandre Martins Celeste. It’s a full length film, but worth watching if you are into architecture, or design.