Broadcast Design

The Time Shop for Chick-Fil-A

I’m probably going to be the odd man out here, but I’m not a fan of Chick-Fil-A. Not for politically correct reasons. I simply don’t like their fast food. Now, with that said it doesn’t mean the don’t have some great advertising. Marie Hyon, of Psyop has pulled out all the stops in her latest work for the chicken chain crafting “The Time Shop” which extends the message of “Together Time” that McCann put together for Chick-Fil-A this holiday season.

This is such a great example of excellent copy/script writing, high production value animation, and a well thought out concept being brought to fruition for the holiday season. The video below is the full two minute online version of the piece. I haven’t seen the 60, 30, and 15 edits. It’ll be interesting to see how they maintain the storyline through the broadcast versions, especially the 15 second cut.

Director: Marie Hyon
Executive Producer: Justin Booth-Clibborn
Senior Producer: Suzie Cimato
Assistant Producer: Simone Miller
Designer: Victorior Wanchana Intrasombat, Pedro Lavin, Samantha Ballardini, Felipe Hansen, Robin Joseph, Andrew Serkin, Dionisius Bangun, Marie Hyon
Storyboard Artist: Ben Chan
Lead Technical Director: Briana Franceschini
Previz Artist: Pat Porter, Nick Dubois, Doug Litos,
Modeler: Eric Cunha, David Soto,Anne Yang, Ieva Callender, Briana Franceschini, Brian Kim, Chris Santoianni, Pedro Conti, Kevin Ferrara, Ryan Kirkwood, Casey Reuter, Krista Albert
Additional Modeling: Aldrich Torres, Nitesh Nagda, Leonstudio, Basilic Fly
Look Dev/Lighter: Ieva Callender, Briana Franceschini, Matthias Bauerle, Eric Cunha, Brian Kim, Thao Dan Nguyen Phan, Anne Yang, Kwan Au, Susie Hong
Lead Animator: Pat Porter
3D Animator: Nick Dubois, Doug Litos
Lead Rigger: Zed Bennett
Rigger: Ohad Bracha, Daishi Takishima
Groom FX: Eric Cunha, Ieva Callender, Briana Franceschini, Chris Santoianni
VFX: Eban Byrne
Cloth/Hair Sim: Jordan Harvey, Scott Hubbard, Daishi Takishima
2D Lead: Matthias Bauerle
Compositor: Aaron Baker, Matthias Bauerle, Herculano Fernandes, Manu Gaulot, Lane Jolly, Tingting Li, Carl Mok
Compositor Assistant: Keigo Tanaka
Matte Painter: Felipe Hansen, Pedro Lavin, Marie Hyon
Editor: Loren Christiansen

Fine Living, Animated by BDA and Studio Hansa.

When BDA Creative won the pitch to develop the rebrand for the factual lifestyle channel Fine Living, they had strict budgetary constraints. The result is a series of idents that are totally CGI. By going with full CGI instead of shooting live in a multitude of locations they were able to develop smartly designed spaces that could be international and aspirational.

Working with London’s Studio Hansa, BDA used distinct colors that reflect the five key areas of interest that Fine Living embodies. Red for Cuisine, yellow for Well-being, blue for Travel, pink for Style and green for Home. Each ident focuses attention on both the Fine Living logo as well as the animated components that reinforce the brand and place them squarely at the center of the Fine Living universe. The result is a series of fluid animations where it is hard to believe that everything in each shot is an animated 3D model. This is really nice work from both teams.

From Peter Quinn, “Shit Showreels Say”

This is pretty funny, and spot on for quite a few show reel /sizzle reels out there. If you work in the fields of film and broadcast, or motion graphics, the video below from Peter Quinn is for you. If you like what you see in the video and want to add this kind of snap to your sizzle reel, you can download Quinn’s project files here.

“I love showreels, and make sure to watch a few every morning with my first coffee. Noticing my own reel was insanely out-of-date got me thinking about reels in general. Here are a few of the obvious 2D and 3D showreel tropes I could think of (and am guilty of, too) mashed together into one almighty anti-showreel!”

4Seven’s M.C Escher Indents from ManvsMachine.

Here’s a little eye candy and inspiration for Friday. ManvsMachine created a cohesive on & off air package for new channel 4seven, that sits comfortably within the Channel4 family.

working alongside 4creative ManvsMachine created an on-screen identity which uses a distinctive corner wrap concept across the indents. There is a distinct style and visual signature that relates to Channel4 and ties in the 4Seven logo in a subtle but effective way. There is a nod to M.C Escher as the screen rotates from left to right and an uneasy balance is created. The visual set up uses custom camera techniques and CGI to create each of the scenes. The video below shows how the indents tie to the 4Seven promo screens for upcoming programing, and the current style guide.