Broadcast

Animography. Type in Motion.

Here is a little Thursday afternoon motion graphics fun from the folks over at Animography, a webshop/typefoundry that provides motion designers, video-editors and others in the field of the moving image with animated typefaces.

The great things is, especially for a motion graphics designer, is that these are “Adobe After Effects files with each glyph in a separate composition. A controller-composition serves as a central point from which you can customize all the glyphs in one go.” In case you are wondering, yes I am drooling right now.

Watch the video below and check out the others on Vimeo or the Animography website.

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“Guardian Open Journalism” Three Little Pigs for Modern Times.

This ad for the Guardian came out a couple of weeks back, but today was the first time I saw it. What a great play on a classic fairy tale with a modern twist, wrapped with a modern vibe. Broadcast news, social media, websites etc. all surface in this ad to bring the Three Little Pigs up to date and show the arenas the Guardian plays in.

The commercial has a great big budget look with some nice subtle motion graphics, and post work.

Project Re:Brief From Google.

Once again Google has stepped forward to challenge ordinary thinking with a new project called “Project Re:Brief”. The premise is simple, take four iconic award winning broadcast ads from 3 to 4 decades ago, and make it work in today’s world.

The idea stems from the realization that technology has in many ways overtaken the creative genius that makes, or made good advertising not only good, but timeless. Project Re:Brief is a series of videos that look back at 4 of the world’s greatest ads, and the advertising legends behind them, then re:imagining them to work in the world of advertising now. Watch the trailer below. Google has done a really solid job of creating something that pulls you in, and makes you want to come back to see more.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns.

Whopper TV.

I am a Direct TV customer, but I haven’t seen this yet. I think I am going to have to tune in to channel 111 tonight though. CP+B has purchased dedicated time on Direct TV and set up a specific channel to air an endless loop of a Burger King Whopper.

The entire week long spot is the latest Burger King challenge, that works like this. Tune to channel 111 and you’ll see a 5 minute countdown.  Watch the perfectly flame grilled burger spin for 5 minutes and you get a free burger, watch it for 10 minutes and you get two, 20 minutes and you get four… The loop is endless. The catch is that you really do have to pay attention. At given points in the loop, the channel prompts you to hit certain buttons on your remote, if you miss one the clock resets and you start over. Complete the challenge and you can claim the free burger right there on the TV.

This is a simple yet very effective way to create an interactive TV experience. So effective, that Burger King has already given away more than 50,000 burgers this week, and is expected to give away more than 800,000 by the end of the contest on Sunday night. That means more than 13 thousand hours of Whopper TV will get watched and interacted with. Pretty impressive don’t you think?