Buck

The Adventures of Orange, an Aperol Apparition.

There are times when I see a piece of work that I wish I could see in context to the environment, and the video below is one of them. Every time I am at a sporting event and I see the wrap around animation that rolls on those LCD panels that ring the stadium, I’m curious about the pre-vis planning that goes into developing them. And in the case of the video for Aperol produced by Buck, I’m curious not only about how they planned it out, but how they executed it, and what it looked like at the Australian Open. Think about this, you have an animation that has to play in sequence as it wraps around the court, starting at one point, and ending at the same point. And it has an aspect ratio of something like 1500 to 1.

So how do you set that up? How do you plan for delivery to something like a Cayin digital signage system, get everything rendered correctly, and make sure playback is seamless? So many questions, so little time.

With all that said, the animated piece below from Buck is once again a great example of the quality of work these guys do. It captures the Aperol brand so well, plus the casual and somewhat elegant feeling of a tennis open so well. There is a really fresh feel about the look with a retro nod to the late 1970’s and early 1980’s stylistically. The warm color pallet enhances the fact that when this was released it was mid summer in Australia, where an Aperol spritzer would be quite refreshing on a warm summer afternoon. It makes me wish I had been there

It makes me wish I had been there. Not only to see the animation in context but to imbibe a bit as well.

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BUCK Sydney Blends.

Last week the Blend festival in Vancouver kicked off, and this animated short from the BUCK team in Sydney opened the show. Created by Gareth O’Brien and featuring childlike  crazy 8 bit music and sound design from Antfood the video is a great play on words. The BUCK team were inspired by their friends at Wine after Coffee who gave them the theme: Blend. Blend they do.

More Than The Score.

I never saw this promo air during the US Open. It might have played locally, but since I tend to mute, pause and skip, or record then blast past ads, I probably just missed it. Produced by BUCK for IBM and Ogilvy & Mather, the animated short features loads of data visualizations done up in an entertaining way, set to the beat of Andrew W.K’s “I Love New York City”. In typical fashion BUCK nails the animation and brand styling for IBM. It’s worth watching all the way through if for no other reason than the facts they present about the US Open and New York. Oh they get extra points for going with a square format for the finished piece.

It’s Going To Be A “Heart Winter”.

I’m not a fan of McDonalds food, but you have to hand it to their advertising. It’s usually top notch, and they do hire the best. McDonalds AOR Leo Burnett hired BUCK to produce the new animated TV spot for the McCafe line of hot drinks. Directed by Ryan Honey BUCK blends 2D and 3D animation seamlessly in the 30 second spot titled “Heart Winter”. The spot features nicely stylized, but not overly cute character’s clever transitions between scenes, and a fluid animation style all set to a jangly happy tune.  It’s hard not to like the look of the commercial, even if you aren’t a fan of McDonalds.

Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Associate Creative Directors: Jenny Ko, Steve Day
CG Supervisor: Doug Wilkinson
Producer: Billy Mack
Production Coordinator: Kaitlyn Mahoney
Storyboards: Morgan Schweitzer, Vincent Lee, Marcus Park, Susan Yung
Design: Jenny Ko, Yuki Yamada, Susan Yung, Gunnar Pettersson, Ken Gunn Lee, Joe Mullen
Cel Animation: Kendra Ryan, Kyle Mowat, Eric Cheng, Laura Yilmaz, Craig Yamamoto, Ben Conkin, Song Kim
AE Animation & Compositing: Nick Petley, Simon Ekstrand Appel, Anthony Madlangbayan, Zach Eastburg, Esteban Esquivo, Jake Portman, Ariel Costa
3D Artists: Wing Lee, Florent Raffray

 

“Onward Internet”.

Tune in, turn on, and be prepared to have your mind blown by the electric koolaide internet. The video below is one of the latest from Buck, and it is a visual treat. What a great example of 2D, 3D, and Stop Motion blended together. This animation has it all, even animated cats. This blast of visual eyecandy was created for onwardinternet.com (the internet suggestion box) in conjunction with digital agency Possible, and it just made my day.

“Google Wallet” from BUCK.

Buck never fails to impress with powerful well designed work. While perusing their Vimeo channel this morning I came across one of their latest, this time for Google Wallet. BrilliantCG paper craft, blended with a rich color pallet, an immersive transitions from scene to scene make this spot. I’ve watched this 4 times, scrubbing through it it taking in the seamless way they blend each section. What great work.

 

Directed by: BUCK
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producers: Emily Rickard, Nick Terzich
Coordinators: Kaitlyn Mahoney, Emily Suvanvej
Assoc. Creative Director: Kevin Walker
Designers: Kevin Walker, Jenny Ko, Trevor Conrad
CG Supervisor: Doug Wilkinson
CG Artists: Jens Lindgren, John Niehuss, Wing Lee, Alex Dingfelder, Ana Luisa Santos, Joao Rema, Eric Pagtaconan, Brittney Dreher-Metts
Animators: Moses Journey, Matt Foley
Music & Sound Design: CypherAudio

Who Says Weight Loss Ads All Have To Feel The Same.

These two spots or Jenny Craig were produced by Buck and feature a really nice blend of stop motion, 3D animation, and flat design work. The spots are fun, light and informative with an eye catching pop that really works for the weight loss giant. The two 30 second spots explore the ideology and meal options that are the center of the Jenny Craig experience. This is such a fresh approach to the advertising that is typically associated with weight loss companies. Gone are the celebrity endorsements, and heavy handed price positioning. Here the pricing and hard sell have been softened to create a more inviting approach to the product being offered. It’s got a great look and feel to it, I hope it’s something Jenny Craig sticks with for a while.

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Jon Gorman
Producer: Kevin Hall
Design: Nicolo Bianchino, Jon Gorman, Freddy Arenas
CG Supervisor: Ryan O’Phelan
3D Lead: Brice Linane
Previs: Brice Linane, Ryan O’Phelan
Modeling: Arvid Volz, Brice Linane, Danish Jamil, Martina Stiftinger, Alvaro Ferrer
3D Animation: Pete Hamilton, John Karian, Anton Tokar, Kyle Anderson
2D Animation: Jon Gorman, Nicolo Bianchino, Eric Ko
Lighting/Shading: Michael Lampe, Brice Linane
Composite: Herculano Fernandes, Fred Kim, Jon Gorman
Software: Maya, Nuke, After Effects
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LIVE ACTION
Director of Photography: Davon Slininger, Seth Ricart
Line Producer: Chris Costello
Key Grip: Adam MacBeth
Gaffer: Kiva Knight
Best Boy Grip: Matt Schuman, Brian MacLean
Wardrobe: Paloma Perez
Makeup: William Murphy
Hair: Gregory Alan Leinberger
Food Stylist: Janine Kalesis