My Top 5 I mean 6, Super Bowl TV Spots for 2011.

Last night I DVR’d the Super Bowl, not so I could re-watch the game, but so I could re-watch the TV ads that ran during it. While there is no actual science to this, these are my top picks. The way I came to these results was pretty simple.

  • Was the ad memorable?
  • Did I remember the actual product being sold or promoted?
  • Did the ad reinforce or establish the brand message?

Based on these three factors, here are what I considered to be the 5 best TV spots that ran during the game, (and yes VW’s “The Force” didn’t make the cut because they butchered the 60 second version in the 30 second cut down.)

These Ads are in no particular order, for the most part I think they were all pretty effective. A couple of points though. The Doritos ad featuring the pug was produced for 500 dollars by a website designer, so it scores extra points on the budget and consumer buzz front. The Chrysler ad featuring EminemĀ  scored extra points for me because it conveyed the same visual and editorial brand voice that Wieden & Kennedy has established for Chrysler’s sub-brand Jeep.

I forgot to add this to my list this morning. I was pairing things down to five so it didn’t make the top cut but I was going to include with an honorable mention, because I am a MINI owner, and I thought it was a pretty damn funny ad. Thanks to my buddy Paul for reminding me to include it.