Camera

Craft. A Modular Camera System.

In the last 20 years there has been a massive change in photography and cinematography technology. Digital changed the game, then smartphones. One thing that has remained fairly constant though is the form factor. Aside from smartphones, digital cameras look and function very similar to an analog film camera. Your fancy DSLR might have upgraded electronics and a digital image processor, but it still looks and functions the same way your old film camera did. Buy a body, buy a bunch of lenses, get the the battery grip, etc. So here comes a new camera company that might just change all that.

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Craft has designed a camera system where every component is interchangeable allowing you to design a system best suited to your needs. While the video below is just a 3D rendering of the yet to be released final product, the system shows promise. This is a modular system with a number of unique innovations, and a very competitive price point for photographers. The website shows a complete 4K video set up for less than 2 grand which is not bad when you consider what you get.

Some of the innovations that I find really intriguing are the hot swappable lens mounts, the ND filter set up, the connectivity module, and the fact that you can build this to fit your needs. Full tech specifactions are at the bottom of this post.

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Technical Specifications (Full technical specifications will be announced early this summer):
HD Video Element, Super 16mm CMOS Sensor with Global Shutter (1920×1080, 1280×720)
4K Video Element, Super 35mm CMOS Sensor with Global Shutter (4096 x 2160, 1920×1080, 1280 x 720)
Frame rates 23.98, 24, 25, 29.97, 30, 50, 59.94, 60
Fast and slow frame rate speeds at intervals up to 120fps
Recording Formats Cinema DNG and ProRes (additional formats will announced).
Dimensions (W x H x D)
Video Elements: (97.15mm x 96mm x 39.68mm) (3.7” x 3.6” x 1.5″)
Store, Battery, Audio Elements: (97.15mm x 96mm x 33.4mm) (3.7” x 3.6”x 1.3″)
LCD Elements: (97.15mm x 96mm x 30mm) (3.7” x 3.6” x 1.2″)
Fully assembled cinema camera: (97.15mm x 96mm x 170mm) (3.7” x 3.6” x 6.6″)

Veydra Cinema Lenses for M4/3 Cameras

Three years ago when my house was broken into, all of my DSLR gear was stolen. The only gear I had left was my Olympus EP2, and 4/3 lenses for it. At the time I decided to not replace my DSLR, and go exclusively with the Micro 4/3 mirrorless format for both still and video work. One of the biggest challenges has been finding high quality lenses designed specifically for shooting video on a Micro 4/3 camera like the Panasonic GH4 or Olympus OMD. The ones that exist are either cost prohibitive to own, or require an adapter to work with my camera bodies. That is why I got all excited about this new KickStarter project from Veydra.

Veydra is planning on producing a set of premium cinema lens made specifically for filmmakers using Micro 4/3 cameras like the Panasonic GH4, Black Magic Cinema Camera, Olympus OMD, and more. The thing I like is the feature set listed on the site which includes, Resolution that exceeds 4K, Cinema 0.8 module focus and iris gears, Consistent front 80mm outside diameter & 77mm filter threading, Similar length for quick lens changes, Constant T2.2 aperture for easy lighting set ups, Brass plated mounts for durability.

Then there is the price. At $3200.00 for the entire set, this is a bit of a steal. Especially if the quality of the lenses is good as Veydra claims on their KickStarter page. I hope these guys make their goal, because this looks really exciting for the film making community, especially those of us working with small budgets.

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Fedrigoni and Leica Create a Limited Edition X2.

To promote the durability and extreme quality of Fedrigoni’s “Constellation Jade” paper, the bespoke paper manufacturer created a video featuring a limited edition Leica camera where the leather banderole was replaced with one made from paper. Beautifully shot and edited, the video below takes what some might call a mundane product and elevates it to the same level as one of the worlds most exclusive luxury brands, Leica Cameras. In addition to replacing the camera’s banderole, a sample book was designed to act as packaging for the limited edition Leica X2.

While the video is impressive, the slide show below shows the actual packaging that was created to hold the camera. Designed as a combination box and book, it is filled with high processes that show off the quality of Fedrigoni’s paper product, while giving a company history, and tying it to the Leica camera it protects and becomes part of. The packaging is absolutely outstanding in the photos. Really nice design that echos the components of the camera. while highlighting the quality of the   “Constellation Jade” paper used to create it.

Idea, Concept & Design Geometry Global

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