A Stereoscopic Look Inside the Mind of Leonardo da Vinci.

iamstatic released the trailer for their upcoming feature length documentary Inside the Mind of Leonardo last week, and based on the look of the trailer, this is going to be something worth going to see in the theater.

Created over an 8 month period of time the film is about the threads of thought and working processes of genius inventor and artist Leonardo Da Vinci. Based on pages of handwritten notes and drawings the 30 minute documentary is a stereo 3D animation that transports the audience into Leonardo’s thoughts and ambitions. Director Julian Jones, and a masterful crew from  iamstatic and Township & Company have created something that I can’t wait to catch in the theater later this year.


The Audi quattro® Experience, Interactive Installation.

OK this is the kind of interactive advertising/marketing that I love. It’s more than just digital. It has a physical component that is tied to an iPad app, and website.

Audi built a one of a kind experiential event that was tied directly to an integrated campaign  that allowed participants to drive 1/32 scale custom fabricated Audi slot cars on a 140 square foot hand built track. The track was placed in the heart of Toronto’s financial district where participants could use the world’s first iPad slot car controller that featured live in car camera feeds giving participants the feel of being inside the slot car itself. What a great idea. I hope Audi takes this on a tour of North American cities because I want to play.