Sometimes you need to stop and watch something fun. Not only is this a blast to listen to, but the visuals are great as well. And it really is a lot of fun. Makes me want to go back to Vancouver for vacation.
Simple, fresh, animation with a slight nod to early 1980’s design aesthetics. This 17 second spot for the Blend Festival in Vancouver is a nice way to start your weekend. I love the happy little soundtrack and simple repeating animations that make this go.
iamstatic released the trailer for their upcoming feature length documentary Inside the Mind of Leonardo last week, and based on the look of the trailer, this is going to be something worth going to see in the theater.
Created over an 8 month period of time the film is about the threads of thought and working processes of genius inventor and artist Leonardo Da Vinci. Based on pages of handwritten notes and drawings the 30 minute documentary is a stereo 3D animation that transports the audience into Leonardo’s thoughts and ambitions. Director Julian Jones, and a masterful crew from iamstatic and Township & Company have created something that I can’t wait to catch in the theater later this year.
OK this is the kind of interactive advertising/marketing that I love. It’s more than just digital. It has a physical component that is tied to an iPad app, and website.
Audi built a one of a kind experiential event that was tied directly to an integrated campaign that allowed participants to drive 1/32 scale custom fabricated Audi slot cars on a 140 square foot hand built track. The track was placed in the heart of Toronto’s financial district where participants could use the world’s first iPad slot car controller that featured live in car camera feeds giving participants the feel of being inside the slot car itself. What a great idea. I hope Audi takes this on a tour of North American cities because I want to play.
This is public art worth talking about.
21 Swings is an art installation located in the high-traffic area in Montréal’s Quartier des spectacles. It features 21 musical swings that interact with the movement created by the person swinging on it. Each swing in motion triggers different notes, and all the swings together compose a unique piece of music. Some sounds and notes only emerge though when participants cooperate and sychronize movements. The piece was created by Mouna Andraos & Melissa Mongiat, with support from Quartier des spectacles de Montréal. I wish I had been in Montréal earlier this year to see and participate with 21 Swings.
This giant vending machine promotion from Tourism British Columbia is absolutely wonderful. Currently located in the Justin Herman Plaza in San Francisco, the vending machine encourages passersby to interact with the touch screen surfaces to win prizes related tourism in British Columbia. The machine dispenses everything from mountain bikes, to kayaks, to picnic blankets. The 14 foot tall machine is part of the BC Moments campaign and will be moving to other large metropolises over the summer.
In the last 5 years film making has undergone a revolution. Camera technologies have improved. Editing and compositing software has gotten so good and so easy to use that anyone with a good eye and design sensibility can produce a pretty solid film with a digital camera, and a laptop. This is something that would have been really hard to do a few years back. I’m not saying that everyone can do this. There is plenty of junk on the internet, but when the right tools are in the right hands, magic happens.
A great example of this is from Konstantin Syomin and “20Coop”. Their documentary film, “Sound of Vision” was shot entirely on a Panasonic GH2 micro four-thirds camera. The film won the International Documentary Challenge in Toronto. I tried to embed the video below but couldn’t instead click on the image below to be taken to the film page. Here you can see this wonderful film, plus the rest of the finalist.
The film won
— Best Film
— PBS’ POV award
— Best cinematography
— Best editing
— Best use of Genre