Canada

21 Swings, an Art Installation.

This is public art worth talking about.

21 Swings is an art installation located in the high-traffic area in Montréal’s Quartier des spectacles. It features 21 musical swings that interact with the movement created by the person swinging on it. Each swing in motion triggers different notes, and all the swings together compose a unique piece of music. Some sounds and notes only emerge though when participants cooperate and sychronize movements. The piece was created by Mouna Andraos & Melissa Mongiat, with support from Quartier des spectacles de Montréal. I wish I had been in Montréal earlier this year to see and participate with 21 Swings.

“BC Moments”. A 14 Foot Bike Dispensing Vending Machine.

This giant vending machine promotion from Tourism British Columbia is absolutely wonderful. Currently located in the Justin Herman Plaza in San Francisco, the vending machine encourages passersby to interact with the touch screen surfaces to win prizes related  tourism in British Columbia. The machine dispenses everything from mountain bikes, to kayaks, to picnic blankets. The 14 foot tall machine is part of the BC Moments campaign and will be moving to other large metropolises over the summer.

Sound of Vision.

In the last 5 years film making has undergone a revolution. Camera technologies have improved. Editing and compositing software has gotten so good and so easy to use that anyone with a good eye and design sensibility can produce a pretty solid film with a digital camera, and a laptop. This is something that would have been really hard to do a few years back. I’m not saying that everyone can do this. There is plenty of junk on the internet, but when the right tools are in the right hands, magic happens.

A great example of this is from Konstantin Syomin and “20Coop”. Their documentary film, “Sound of Vision” was shot entirely on a Panasonic GH2 micro four-thirds camera. The film won the International Documentary Challenge in Toronto. I tried to embed the video below but couldn’t instead click on the image below to be taken to the film page. Here you can see this wonderful film, plus the rest of the finalist.

The film won

— Best Film
— PBS’ POV award
— Best cinematography
— Best editing
— Best use of Genre

Looks Fast. Even in Park.

When I first saw this I thought it was some nice Photoshop work for a concept/proposal for Mercedes. After looking at the images I realized that BBDO, Toronto, actually built the props and created the blurred wall and sidewalk. That is pretty impressive. I’d like to see this in person to see if looks as good as it does in the photos.

According to the copy on the image, “To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Photography: Philip Rostron, Instil Productions Inc.