With IKEA opening in Kansas City later this week, the city is getting blanketed with catalogs. Practically everyone I know has received one in their mailbox in the last two weeks. With the iPhone 6 dropping in about two weeks IKEA has upstaged Apple with a pretty fun spoof on the classic Apple product ad with a new video “Experience the power of a bookbook™”, Created by BBH. This is so spot on to the Apple look and feel for branding and product promotion, and IKEA / BBH simply nail it with a good dose of humor thrown in.
Whoever is responsible for Ikea’s integrated marketing and digital initiatives deserves a raise. Every time I turn around, Ikea is launching another fun, useful, forward thinking app, website, or digital tool that connects directly to their shop/buy strategy.
The new 2014 catalog app allows you, the shopper, to see just how their furniture would look in your home. The augmented reality catalog works with your tablet or smartphone.
All you have to do is place the catalog on the floor in the place you imagine the new piece of furniture sitting. Then, use the app to select the product that you’d like to see there. The ikea app places the image in the room with the correct perspective and scale.
It’s a great shopping tool, and an app that helps you know what you want before you go to the Ikea store or decide to buy online. Currently the selection of pieces is limited, but since the app is net connected, updates can happen on a regular basis. The video below, while a bit silly, shows the app in action and all the potential it has.