This spot for Firefox cold have been done with 3D animation and other CGI tricks but it wasn’t. There is something very refreshing about the number of spots I am seeing that are live action shoots enhanced with some rock solid post work. The two videos below show the finished piece by Vallée Duhamel and the making of video, which shows just how much hand work went into the crafting of this 60 second spot.
To introduce the new Honda CRV director Chris Palmer and Glassworks Creative Director Jordi Bares worked to create the first endless commercial playing off of an optical illusion called the “Droste Effect” which creates an endless visual loop. Taking more than 126 previs attempts using 3D modeling, Glassworks opted to build an actual set and shoot the spot live, blending the final results with CGI components. In addition to the TV spot, there is a YouTube channel that locates your position on the planet and serves up a rendering of the commercial that mirrors the time of day, weather conditions, and knows your location. In addition, you can navigate to other cities around the world to see what the conditions are like there. This is really, really nice work tying together digital and broadcast components into a hypnotic and engaging promotion. Both the making of, and the finished video are below.
UK paint company Dulux has released a new TV spot where the world is a colorless environment that reminds me of some Orwellian future world. According to a study that Dulux commissioned, the United Kingdom is “sleepwalking into a colorless future, with color gradually draining out of all elements of life.” I don’t really see that, but it makes for a great ad.
BBH London and director Daniel Wolfe teamed up with London based Glassworks to produce the spot which in the behind the scenes videos you’ll see was a massive undertaking. The spot is really well produced and feels like the trailer to a Hollywood blockbuster. The behind the scenes stuff though is really fascinating, and sheds light on the production that went into making this all come together.
When BDA Creative won the pitch to develop the rebrand for the factual lifestyle channel Fine Living, they had strict budgetary constraints. The result is a series of idents that are totally CGI. By going with full CGI instead of shooting live in a multitude of locations they were able to develop smartly designed spaces that could be international and aspirational.
Working with London’s Studio Hansa, BDA used distinct colors that reflect the five key areas of interest that Fine Living embodies. Red for Cuisine, yellow for Well-being, blue for Travel, pink for Style and green for Home. Each ident focuses attention on both the Fine Living logo as well as the animated components that reinforce the brand and place them squarely at the center of the Fine Living universe. The result is a series of fluid animations where it is hard to believe that everything in each shot is an animated 3D model. This is really nice work from both teams.