CGI

Free Fallin’ with NVIDIA’s Shield.

The purpose of advertising is to get you to do something. Buy it, click on it, engage with it, remember it etc. The video below form NVIDIA got me to do a couple of those things. I’m going to remember the brand, I clicked through to find out more about the product, and the ad kept me engaged all the way to the end when I got the pay off. With that said I have to admit I was confused for most of this spot. Intrigued, but confused. I saw product placement throughout, but I actually thought this was for a new Xbox. Why? because this was sent to me, and I took it out of context from the NVIDIA YouTube Channel.

For a company that has built it’s brand on building video cards for gaming computers, and CGI workstations I am now left wondering how much of this is real, and how much is CGI. I know the cat didn’t actually go with him. I know it looks like the real deal, except I kept wondering how they kept the platform level for so much of the free fall. It doesn’t matter I guess. I clicked through to the NVIDIA Shield site to check things out and find out more about the product, which by the way, doesn’t offer anything so unique that I would switch from using my Apple TV and Airplay to sling content from my iPad and Macbook to the TV screen.

It’s still a fun add and website though. And for the record, the more I watch this, the more I think it’s real footage.

 

Welcome to Firefox and the Making of.

This spot for Firefox cold have been done with 3D animation and other CGI tricks but it wasn’t. There is something very refreshing about the number of spots I am seeing that are live action shoots enhanced with some rock solid post work. The two videos below show the finished piece by  and the making of video, which shows just how much hand work went into the crafting of this 60 second spot.

The Droste Effect – Honda CRV

To introduce the new Honda CRV director Chris Palmer and Glassworks Creative Director Jordi Bares worked to create the first endless commercial playing off of an optical illusion called the “Droste Effect” which creates an endless visual loop. Taking more than 126 previs attempts using 3D modeling, Glassworks opted to  build an actual set and shoot the spot live, blending the final results with CGI components. In addition to the TV spot, there is a YouTube channel that locates your position on the planet and serves up a rendering of the commercial that mirrors the time of day, weather conditions, and knows your location. In addition, you can navigate to other cities around the world to see what the conditions are like there. This is really, really nice work tying together digital and broadcast components into a hypnotic and engaging promotion. Both the making of, and the finished video are below.

A Colorless World Brought to you by Dulux.

UK paint company Dulux has released a new TV spot where the world is a colorless environment that reminds me of some Orwellian future world. According to a study that Dulux commissioned, the United Kingdom is “sleepwalking into a colorless future, with color gradually draining out of all elements of life.” I don’t really see that, but it makes for a great ad.

BBH London and director Daniel Wolfe teamed up with London based Glassworks to produce the spot which in the behind the scenes videos you’ll see was a massive undertaking. The spot is really well produced and feels like the trailer to a Hollywood blockbuster. The behind the scenes stuff though is really fascinating, and sheds light on the production that went into making this all come together.